Brickyard Brands: Less Repetition, More Productivity with SimplyDepo

Brickyard Brands provides distribution services for CPG brands throughout the Northeast region. All four co-founders of the brand have decades of experience running food & beverage brands, meaning they knew all the issues with large product distributors. In 2023, Luke Livingston, Jacob Eslinger, Dylan Veilleux, and Henry Gilbert decided to partner up and create a distribution company that would fit small and medium businesses with extra attention to newly established brands and companies owned by women, immigrants, and minorities. In other words, Brickyard Brands entered the market to make high-quality product distribution accessible for those who are just starting and need a reliable yet affordable distribution partner.

The digital market is full of advanced, high-tech software solutions to manage complex high-load operations and process thousands of orders simultaneously. Such potent data processing comes at a price that small brands usually can’t afford. And even if they decide to invest in a high-profile platform, flexibility, scalability, and personalized support are rarely on the feature list with large corporations. This is exactly why Henry and his team decided to prioritize a personal approach, innovation, and flexibility when choosing an order management solution for Brickyard Brands. Just like they wanted to make top-notch distribution services accessible for small brands, the team started to look for a software provider with similar values and support towards companies just entering the market.

While the Brickyard Brands team needed a scalable solution, the features necessary to manage the distribution cycle were far from basic sales management functionality. Namely, the brand needed to have a digital storefront, automated reporting, real-time data collection, and invoice management. They also wanted to have a communication channel to link the office and the field together, preferably through a mobile app.

SimplyDepo helps brands and distributors consolidate all the information related to the company’s sales management in one place, from accounts and orders to the history of sales, customer interactions, routes, and payments. We help businesses automate operations, increase sales, build stronger customer relations, organize bulk ordering, and establish real-time communication between in-house and field teams.

With SimplyDepo, Henry finally received a single platform to store information on all Brickyard Brands sales, customer interactions, prospects, routes, transactions, and contacts. As of now, each team member actively uses our platform to oversee their daily operations. Those who work in the field speak highly of the SimplyDepo mobile app — as it allows for capturing orders and accessing customer data on the go.