MERCHANDISING SOFTWARE

Own the shelf in every store you serve

SimplyDepo gives CPG brands and distributors one mobile app for store visits, shelf audits and field merchandising tasks, and it keeps working when reps lose signal.

Official partner
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A smartphone screen features a detailed shelf audit form, while a desktop monitor displays six store shelves, each with visible product status labels and reorder notifications for efficient inventory management across multiple stores.

Trusted by CPG brands and distributors

Gotham
Brickyard
Brooklyn Best
Tenace Distributing
Winneram
88 Acres

Audit shelves and take orders in one visit

Reps document the shelf, log completed tasks and build the replenishment order in one app, so the gap they found today does not wait on a follow-up email.

Store Execution
A smartphone screen shows a detailed new order page for Green Harbor Market, highlighting item information. A pop-up message confirms the order is validated and lists the total price of $364.74 for three items. Navigation icons for the shopping app appear at the bottom of the screen.

MERCHANDISING TEAMS

More stores covered, nothing missed

  • Route and coverage

    Assign stores to reps and set how often each account gets a visit.

  • Tasks for each store

    Send the shelf checks, displays and photo tasks the store needs today.

  • Forms and checklists

    Build checklists for each retail format so reps capture the same detail.

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Route Optimization
Sales Optimization

RETAIL MERCHANDISING

See shelves without being in store

  • Photos from every visit

    Reps capture the shelf, the display and the competition in a few taps.

  • On-shelf availability

    Spot stockouts and low facings on the day a rep is standing in store.

  • Displays and pricing

    Check promo pricing and display placement against what the retailer agreed.

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Delivery Invoicing
Delivery Invoicing

MERCHANDISING REPORTING

Prove execution in real time

  • Compliance by store

    See which accounts hit the standard this week and which ones slipped.

  • Productivity by rep

    Track visits, completed tasks and orders written for every rep on the team.

  • Photo evidence log

    Pull the photo trail a retailer or brand partner asks you to produce.

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How merchandising runs on SimplyDepo

1

Plan the route

Assign accounts, set the visit frequency and send every rep a mapped route for the day ahead.

2

Work the store

Reps check in on site, work through the shelf tasks and photograph the conditions they find.

3

Send the order

Reps turn the gaps into a restock order priced for that account and send it before leaving.

Put your merchandising team on one app

Bring your store list and catalog. See a rep run a visit, shelf audit and restock order on your accounts.

30-day free trial
No minimum users
Free team training
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SimplyDepo awards

Customer results

Distributors and brands use SimplyDepo to simplify sales, orders, routes and retail execution. See results they achieve.

  • From day one, every store visit, task and photo was captured in one place. It has become essential for managing retail execution day to day.

    Smiling bearded man with short hair in a blue shirt stands against a vibrant yellow background, ideal for featured front page images.

    Darien Brown

    National Retail Manager, 88 Acres

    Read case study

    • +10 hrs

      Saved weekly per sales rep

    • +30%

      Increase in reordering volume

    88 Acres snacks—Dark Chocolate Sunflower Seed Butter, Cinnamon Maple, and Dark Chocolate Sea Salt Bars—on a yellow backdrop.

  • With SimplyDepo, manual reporting and QuickBooks reconciliation disappeared. Reporting is now 3x faster and order accuracy climbed to 95%+

    Smiling man with short, light reddish-blond hair in a gray collared shirt stands before a beige background, representing Field Sales Software.

    Trent Moffat

    Founder at Gotham DSD

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    • 3X

      Order accuracy improvement

    • 95%

      Increase in reordering volume

    A cheerful delivery worker with glasses and a cap holds a tablet and package, while another moves boxes. GOTHAM DIRECT STORE DELIVERY text appears.

  • With SimplyDepo, manual reconciliation disappeared. Orders now process three times faster and order accuracy exceeds 95 percent.

    Smiling woman with straight, shoulder-length brown hair in a reddish-brown top, foregrounded with others blurred behind her.

    Laura Mendez

    Operational Manager

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    A fully stocked supermarket aisle with blurred shelves, featuring the Tenace Distributing logo and two playing cards (10, Ace of clubs).

  • With SimplyDepo, the team saved 40+ hours weekly across reps and achieved 120% more efficient routes.

    Happy man with short, dark hair in a light green jacket stands smiling against a solid green background, radiating positive energy.

    Tim Sher

    Vice President, HC Foods

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    Centered against a blurred grocery store aisle, the HC Foods logo stands out in blue and red amid shelves of assorted products.
    INTEGRATIONS

    Connects to the tools you run

    Sync accounting, ERP, eCommerce and logistics systems through 100+ native integrations or build your own with our Open API.

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    100+ INTEGRATIONS · OPEN API
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    How SimplyDepo compares with other merchandising software

    Repsly, GoSpotCheck and similar audit-first platforms are the usual comparison. Here is how SimplyDepo compares on what a rep can finish in a single store visit.
    Shelf audits with photos
    Custom forms and tasks
    Order capture at the shelf
    Invoicing from the field
    Route and visit planning
    QuickBooks Online sync
    B2B ordering portal
    AI photo recognition
    Free trial before buying
    Starting price per rep
    ✅ Built-in
    ✅ Built-in
    ✅ Built-in
    ✅ Built-in
    ✅ Built-in
    ✅ Native
    ✅ Included
    ⚠️ Add-on
    ✅ Included
    ✅ $69/rep/month
    ✅ Built-in
    ✅ Built-in
    ⚠️ Limited
    ❌ Not included
    ⚠️ Limited
    ❌ Not included
    ❌ None
    ✅ Built-in
    ⚠️ Varies
    ❌ Quote-based

    Everything you need to know

    What is merchandising software?

    Merchandising software is a mobile system field teams use to run and verify in-store merchandising: store visits, shelf audits, photos, display and pricing checks, and tasks. Managers see what happened in each store the same day. SimplyDepo adds the restock order to that same visit.

    What should merchandising software include?

    At minimum, store visit check-ins, shelf audits with photos, custom forms and tasks, and reporting that shows execution by store. Field teams selling into retail also need order capture, account-level pricing and offline access, so the visit finishes without a second app.

    How does field merchandising work in the store?

    Reps open the day’s route, check in at the store, and work a task list built for that retail format. Shelf photos, stock counts and form answers upload as they go, so the manager sees the visit the same day.

    Can reps place orders during a store visit?

    Yes. A rep who finds a gap builds the replenishment order in the same visit, at that account’s pricing, and it syncs to QuickBooks Online. Audit-first platforms like Repsly and GoSpotCheck are built for shelf compliance rather than ordering.

    How much does merchandising software cost?

    SimplyDepo starts at $69 per rep per month billed annually, or $89 per rep per month billed monthly, with no minimum users and no setup fee. Most vendors in this category quote on request, so ask for the number before the demo.

    What happens when reps lose signal in a store?

    Reps keep working offline. In back rooms, basements and rural routes with no signal, every visit, photo, form answer and order syncs on its own as soon as the connection comes back. Nothing has to be re-entered later.

    Does SimplyDepo sync with QuickBooks Online?

    SimplyDepo syncs orders, customers and invoices with QuickBooks Online natively, so restock orders written at the shelf reach accounting without re-entry. It also connects to Shopify, HubSpot, Salesforce and 100+ other tools, with EDI available for larger retail partners.

    How long does it take to get a team running?

    Days, not months. Most teams import their accounts and product list, set up routes and run their first store visits inside a week, with free team training included and a 30-day free trial to test it first.

    Who is SimplyDepo's merchandising software built for?

    CPG brands, wholesale distributors and the merchandising teams that service retail accounts. It fits teams of 3 to 100 reps in the United States and Canada, and suits brands replacing paper checklists, spreadsheets and photo threads.

    Boost Sales.
    Cut Manual Work.

    Map every territory, route every rep and track every visit from one platform built for distribution sales teams.

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    • +15h

      Save weekly
      per rep

    • 93%

      Increase
      buyer retention

    • 24%

      Increase
      in retail sales

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