RETAIL EXECUTION SOFTWARE

Win every shelf in every store

SimplyDepo is retail execution software for CPG brands and distributors. Your reps run store visits, audits and photo reports, and take the reorder in the same app, online or offline.

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A smartphone displays the Sunset Deli Williamsburg customer profile, while a desktop shows a Door to Door Sales Software product gallery.

Trusted by retail field teams

Gotham
Brickyard
Brooklyn Best
Tenace Distributing
Winneram
88 Acres

Run every store visit on retail execution software

Retail execution software gives field teams one mobile app for store visits, audits, shelf photos and reorders. SimplyDepo adds the ordering step most platforms leave out.

Store Execution
Store Execution

MERCHANDISING AND RETAIL TASK MANAGEMENT

Send every rep into each store with a plan

  • Store visit plans

    Build the week's route by territory, assign accounts, and give each rep a GPS-verified check-in so you know the visit happened.

  • Retail task management

    Push the right task to the right store: new-item cut-in, display build, price check, promo set. Reps see what to do on arrival and mark it done on the spot.

  • Merchandising standards

    Attach planogram references and display guides to the task so the standard travels with the rep instead of living in a binder.

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Route Optimization
Sales Optimization

STORE AUDITS, PHOTOS AND COMPLIANCE

Monitor shelf space at 
every location

  • Retail audits

    Build custom audit forms for in-stock checks, share of shelf, pricing and promo compliance. Every answer is timestamped and tied to the store and the rep.

  • Photo reporting

    Capture before-and-after shelf photos on every visit. Managers review the aisle from the dashboard the moment the rep syncs.

  • Execution scoring

    Score each visit against the audit and watch compliance by store, territory and chain, so coaching goes where it changes the number.

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Delivery Invoicing
Delivery Invoicing

MOBILE APP AND ORDERING IN THE SAME VISIT

Turn audits into orders before you leave the store

  • Retail execution app for iOS and Android

    One app for visits, tasks, audits, photos and the full catalogue. Reps carry one login instead of three.

  • Works offline in the back room

    Reps keep capturing visits, photos and orders with no signal. Everything syncs automatically once the phone reconnects.

  • Take orders from anywhere

    Spot a gap, add it to a reorder with account-specific pricing, and take payment by card, cash or check through Stripe. Buyers reorder in the B2B portal too.

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How retail execution works in SimplyDepo

1

Plan the week

Set territories, assign accounts and schedule visits. Each rep opens the app to a route, a task list and the audit for every stop.

2

Execute in store

Reps check in by GPS, complete tasks and audits, capture shelf photos, apply promotions and take the reorder. It all works offline.

3

See results the same day

Visits, compliance scores, photos and orders land in one dashboard as reps sync, so you see execution by store. Invoices sync to QuickBooks Online.

Put your field team on one app this week

Most teams run their first live store visits within a day of setup, with onboarding and training included.

30-day free trial
No contracts
Free team training
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SimplyDepo awards
4.7 on G2
4.9 on Capterra

How CPG field teams
run stores with SimplyDepo

Brands, distributors and merchandising teams use 
one app for visits, audits, photos and reorders.

  • From day one, every store visit, task and photo was captured in one place. It has become essential for managing retail execution day to day.

    Smiling bearded man with short hair in a blue shirt stands against a vibrant yellow background, ideal for featured front page images.

    Darien Brown

    National Retail Manager, 88 Acres

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    • +10 hrs

      Saved weekly per sales rep

    • +30%

      Increase in reordering volume

    88 Acres snacks—Dark Chocolate Sunflower Seed Butter, Cinnamon Maple, and Dark Chocolate Sea Salt Bars—on a yellow backdrop.

  • With SimplyDepo, manual reporting and QuickBooks reconciliation disappeared. Reporting is now 3x faster and order accuracy climbed to 95%+

    Smiling man with short, light reddish-blond hair in a gray collared shirt stands before a beige background, representing Field Sales Software.

    Trent Moffat

    Founder at Gotham DSD

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    • 3X

      Order accuracy improvement

    • 95%

      Increase in reordering volume

    A cheerful delivery worker with glasses and a cap holds a tablet and package, while another moves boxes. GOTHAM DIRECT STORE DELIVERY text appears.

  • With SimplyDepo, manual reconciliation disappeared. Orders now process three times faster and order accuracy exceeds 95 percent.

    Smiling woman with straight, shoulder-length brown hair in a reddish-brown top, foregrounded with others blurred behind her.

    Laura Mendez

    Operational Manager

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    A fully stocked supermarket aisle with blurred shelves, featuring the Tenace Distributing logo and two playing cards (10, Ace of clubs).

  • With SimplyDepo, the team saved 40+ hours weekly across reps and achieved 120% more efficient routes.

    Happy man with short, dark hair in a light green jacket stands smiling against a solid green background, radiating positive energy.

    Tim Sher

    Vice President, HC Foods

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    Centered against a blurred grocery store aisle, the HC Foods logo stands out in blue and red amid shelves of assorted products.

  • SimplyDepo is the platform that allows us to have all of our customers in one place for both the sales team and the field marketing team.

    Smiling young woman with long dark hair, gold hoop earrings, and a black top stands in front of a light green background.

    Sofia Estrella

    Field Marketing Manager, Waku

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    A lineup of Waku prebiotic herbal tea cans in pineapple, passion fruit, peach, raspberry, and lemon flavors on a yellow gradient backdrop.

  • SimplyDepo is the platform that allows us to have all of our customers in one place for both the sales team and the field marketing team.

    Smiling man with short black hair in a dark blue collared shirt stands in a bright room with shelves and large windows behind him.

    Mervin Lei

    Co-Owner, Winneram International

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    • 120

      Accounts per rep with structured route planning

    • 100%

      Account coverage maintained through sales team transitions

    Two Winneram International trucks parked by a beige building with company name, overlaid by a maroon leaping ram Winneram logo.

  • SimplyDepo deals with my challenge of managing wholesale distributors and having transparency over retail sales in NYC.

    A man with glasses and a trimmed beard wearing a camo jacket and gold necklace stands in a modern kitchen with white cabinets.

    George Peters

    District Sales Manager, Brooklyn Best

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    • 120

      Accounts per rep with structured route planning

    • 100%

      Account coverage maintained through sales team transitions

    Brooklyn Best Mint Tea can in a red basket, next to fresh mint leaves and lemons. Green can reads Low Sugar, Not Too Sweet.
    INTEGRATIONS

    Connects to the systems you already run

    Invoices and payments sync natively to QuickBooks. Shopify keeps total product inventory in step. HubSpot and Salesforce connect through 100+ integrations.

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    Open API + custom integrations
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    How SimplyDepo compares to audit-only retail software

    Most retail execution platforms stop at the audit. SimplyDepo covers the visit and the order in one app, for one per-rep price.
    Store visits, audits and photo reporting
    Take the reorder during the same visit
    Self-serve B2B ordering portal for buyers
    Full offline mode for visits, photos and orders
    Route and territory planning
    Native QuickBooks Online sync
    Starting price
    Onboarding speed
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    $69/rep/month
    ✅ 3-5 business days
    ⚠️ Partial
    ⚠️ Limited
    ❌ No
    ⚠️ Partial
    ⚠️ Limited
    ❌ No
    Quote only / user minimums
    ⏳ Weeks - Months

    Frequently Asked Questions

    What is retail execution software?

    Retail execution software is a mobile platform that field teams use to plan store visits, complete audits and tasks, capture shelf photos, apply promotions and report on in-store performance in real time. SimplyDepo adds the reorder to that same visit, so execution and ordering happen in one app.

    What features should a retail execution platform include?

    A complete platform includes store visit planning, GPS-verified check-in, custom audit forms, retail task management, photo capture and reporting, promotion execution, offline mode, real-time dashboards and integrations with accounting, ERP and CRM systems. Order taking and a B2B ordering portal turn the same visit into revenue.

    What is mobile retail execution?

    Mobile retail execution is running full store visits from phones and tablets: check in, work task lists, complete audits, photograph shelves, apply promotions and submit orders. SimplyDepo works offline, so reps in back rooms and coolers keep working and data syncs when signal returns.

    How is a retail execution solution different from a CRM?

    A retail execution solution is built for in-store work: visits, audits, planograms, photos, promotions and execution scoring by store. A CRM is built around pipelines, contacts and deals. Field teams that use a CRM alone end up tracking store conditions in spreadsheets and photo albums.

    Does the app work offline during store visits?

    Yes. SimplyDepo captures visits, tasks, audits, photos and orders with no internet connection and syncs automatically once the device reconnects, which matters in back rooms, basements and rural routes.

    Does it connect to QuickBooks?

    Yes. SimplyDepo syncs invoices, customers and payments natively with QuickBooks Online, so orders taken in store reach accounting without rekeying. Shopify, HubSpot, Salesforce and 100+ other tools connect as well, and EDI is supported for larger B2B partners.

    How much does retail execution software cost?

    SimplyDepo starts at $69 per rep per month billed annually, or $89 billed monthly, and every plan includes a 30 day free trial with onboarding and team training. Audit-only tools in this category are usually quote-based or carry a 20-user minimum, which puts a small field team above SimplyDepo’s price for less scope.

    How long does it take to implement?

    Most teams run their first live store visits within a day. Catalogue, accounts and territories import from a spreadsheet or QuickBooks, and free training gets reps working the same week. Enterprise retail execution software rollouts more commonly run weeks to months.

    Who uses SimplyDepo?

    CPG brands, distributors and merchandising agencies that manage in-store performance across multiple accounts. SimplyDepo fits teams from 3 to 100 reps in food, beverage, snack and consumer goods, and scales without a per-seat minimum.

    Boost Sales.
    Cut Manual Work.

    Give your field team one app for store visits, audits, photos and reorders. Start free for 30 days.

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    • +15h

      Save weekly
      per rep

    • 93%

      Increase
      buyer retention

    • 24%

      Increase
      in retail sales

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