The client
GNGR Labs is a New York-based company producing wellness ginger shots that help boost immunity, improve digestion, level up energy, and more. Founded in 2020, it now employs a team of 6 motivated people who strive to fill the market with high-quality health-boosting beverages that would make a difference in customers’ lives. Daniel Chechelnitsky, the Vice President of Sales at GNGR Labs plays a key role in growing the GNGR Labs brand by supervising sales representatives, controlling merchandising across the stores, maintaining communication with the distributor, visiting key accounts, and overseeing distributor’s accounts too.
Have you ever felt like you were managing your sales blindfolded?
Since Daniel had no option to oversee the company’s sales reps in the stores, this is exactly how he felt about GNGR Labs’ field operations. Whatever issue the sales team faced, Daniel found out about it hours, if not days, later. He couldn’t directly apply his expertise and help his team solve a problem right when it was happening without distracting the salespeople. The lack of real-time supervision became a threat of stagnant sales.
Spreadsheets drive anxiety, not sales
Daniel was tracking all the key information like orders, store visits, contact information, etc. in separate spreadsheets. Some other data, like direct communication with the distributor, existed only as emails, meaning Daniel had to keep track of that manually too. The need for manual data entry and updates drove the fear of missed sales opportunities due to inaccurate records. And even when everything was typed in perfectly right, it couldn’t compensate for the time spent.
The acute need for sales management transparency
To assure efficiency in the company’s sales and merchandising teams, Daniel needed a tool to track sales visits, orders, and product placement on the shelves, as well as to link him with the distributor’s leads. What’s tricky, he wanted to find a solution that wouldn’t feel like a micromanagement leash for the team but a unified insightful platform to exchange information between managers and employees. In other words, it was crucial to pick software that salespeople and merchandisers would find engaging, intuitive, and undeniably useful for their daily operations, not just for supervisors.
That’s where SimplyDepo stepped in
SimplyDepo helps brands and distributors automate their operations with tech tools covering all the typical business processes of a food and beverage company. We help CPG businesses increase their sales, build stronger customer relations, organize bulk ordering, and establish real-time supervision for in-house and field teams.
Oversee your sales operations across the stores in real time and on the go
Get insightful AI analytics and customizable automated reporting
Save time and travel expenses with automated routes for distribution
Consolidate all account, sales, and product information in one place.
What’s changed with SimplyDepo
SimplyDepo became a single place to store information on all GNGR Labs’ sales, orders, customers, distribution routes, merchandising activities, and contacts. As of now, both salespeople and merchandisers actively use it to organize their routines.
“SimplyDepo helps kind of oversee everything, and it simplifies and it's not a game of back and forth, I can see things in real time as they're happening.”
Daniel Chechelnitsky
VP of Sales at GNGR Labs
The SimplyDepo mobile app took a special place in the team’s daily operations. While managers use it for real-time remote supervision and sales visit tracking, sales reps and merchandisers capture third-party orders with it and upload photos of product layouts right from the stores.
