How SimplyDepo helped HC Foods increase revenue by 15%

HC Foods specializes in Thai and Southeast Asian food imports and is based in Commerce, California. Founded in 1987 as a local distributor, the company has grown into one of the largest Asian food importers and distributors in California. The company imports products from Greater China, Thailand, Vietnam, Laos, Singapore, Taiwan, Hong Kong, France, Australia, Morocco and Malaysia. Its distribution network currently reaches across the United States and into some international marketplaces. HC Foods’ sales team now employs six people whose key priority is sales, but they execute merchandising as well. Tim, the Vice President at HC Foods, manages the sales team, helps maintain customer relations, and sets long-term goals for the company’s growth.

This is exactly how Tim felt when seeing how difficult it was for his sales team to track customer interactions accurately. Their only tech solution at that time was an accounting tool, which was great for tracking transactions and inventory levels. However, key data like actual sales, promotions, calls, visits, merchandising, and new product launches were frequently missed or scattered across multiple spreadsheets. This led to lost leads, missed follow-ups, and incomplete records of customer preferences which prevented the company from reaching its strategic goal — to expand into convenience and independent stores.

Improving the level of customer service and building stronger partnerships were two main aspects Tim wanted his team to focus on while working toward market expansion. For that, HC Foods’ salespeople needed a tool to track customer interactions, optimize sales reps’ routes, leave notes for extra personalized follow-ups, and document preferences and order history. Also, it was very important to find a solution providing both web and mobile access so that the team could capture new orders and send updates to the office on the go. In other words, HC Foods was looking for a platform to consolidate every aspect of sales management in one place and finally make sales data accessible for the whole team.

SimplyDepo helps brands and distributors consolidate all the information related to the company’s sales management in one place, from accounts and orders to merchandising and sales reps’ routes. We help CPG businesses automate their operations, increase sales, build stronger customer relations, organize bulk ordering, and establish real-time supervision for in-house and field teams.

SimplyDepo became a single place to store information on all HC Foods’ sales, orders, customers, distribution routes, calls, visits, promotions, contacts, and more. As of now, both salespeople and supervisors actively use mobile and web versions of SimplyDepo to organize their routines.