The client
Sail Away Coffee is a New York-based company producing high-quality roasts, canned coffee, and tea beverages. It also has a small clothing merchandise line. It was founded by Chris Vetter, a musician who discovered his passion for a cold brew made of locally produced coffee beans when touring Central America. He then started diving into the science behind coffee blends, roasting techniques, and brewing. This led Chris to found Sail Away Coffee in 2015. Since then, Chris has been building his team and expanding the brand’s sales territory which now includes the New York metro area. As in 2024, his sales team employs 3 members and Chris continues to supervise his salespeople and merchandisers directly.
Have you ever felt like your sales operations are turning into puzzle pieces?
This is exactly how Chris has felt due to the data fragmentation issue he encountered when managing the company’s business processes in separate spreadsheets. Not only did the team have no other choice but to spend hours a week on manual data entry, but they also had to browse their entire spreadsheet base before they could get to the necessary information. And even then, cases of missed data still happened regularly.
Do you remember how your previous conversation with this or that client ended?
We bet you don’t, especially if you have many of them. Sail Away Coffee strives to deliver personalized customer experiences and gain trust in the people it sells to. However, the level of personalization Chris wanted for his company couldn’t be achieved without a CRM system collecting and storing all customer interaction data. Also, it was critical to differentiate prospects from already existing clients for adequate prioritization and follow-up.
That’s where SimplyDepo stepped in
SimplyDepo helps brands and distributors consolidate all the information related to the company’s sales management in one place, from accounts and orders to merchandising and sales reps’ routes. We help CPG businesses automate their operations, increase sales, build stronger customer relations, organize bulk ordering, and establish real-time supervision for in-house and field teams.
Store all account, sales, and product information in one place
Get insightful AI analytics and customizable automated reporting
Save time and travel expenses with automated routes for distribution
Oversee your field sales operations in real time and on the go
What’s changed with SimplyDepo
With SimplyDepo, Chris finally received a single platform to store information on all Sail Away Coffee sales, customer interactions, prospects, routes, merchandising activities, and contacts. As of now, the brand fully replaced all the spreadsheets with an intuitive, automated sales management system.
Having SimplyDepo as a way to record the sales journey and have a field CRM is super helpful and important. It’s a tool that reminds you to follow up and when to follow up.
Chris Vetter
Founder & CEO
Sail Away Coffee
Sail Away Coffee
