B2B ECOMMERCE PLATFORM FOR DISTRIBUTORS

Let buyers order and keep reps selling

Distributors and wholesale brands give buyers a branded storefront to place their own orders, while reps write orders on their phones, online or off. One order record for both.

Official partner
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A smartphone screen displays a detailed grocery order summary, while next to it, a tablet shows a wholesale website featuring various snacks and beverages with visible prices and clear "add to order" buttons.

Trusted by distributors and CPG brands

Gotham
Brickyard
Brooklyn Best
Tenace Distributing
Winneram
88 Acres

Wholesale ordering built around every customer

Give every buyer the right products, pricing, order minimums and payment terms automatically, without custom development or manual work.

Store Execution
A smartphone screen shows a detailed new order page for Green Harbor Market, highlighting item information. A pop-up message confirms the order is validated and lists the total price of $364.74 for three items. Navigation icons for the shopping app appear at the bottom of the screen.

B2B CUSTOMER PORTAL

Your buyers reorder around the clock

  • White-label storefront

    Buyers shop your catalog under your own brand, on desktop or phone.

  • Live stock and pricing

    Each account sees its own price list and what is actually in stock.

  • One-tap reordering

    Past orders repeat in one tap, so routine restocking takes seconds.

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Route Optimization
Sales Optimization

MOBILE ORDERING APP

Reps write orders, even offline

  • Offline order capture

    Orders written with no signal sync the moment the phone is back online.

  • Per-customer pricing

    Every account carries its own price list, so quotes match the invoice.

  • Instant catalog access

    Scan a QR code and your live product catalog opens on any buyer's phone.

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Delivery Invoicing
Delivery Invoicing

ORDERS AND ACCOUNTING

Portal, rep and phone orders in one consolidated view

  • QuickBooks Online sync

    Approved orders post to QuickBooks Online without anyone retyping a line.

  • Status and approvals

    Filter by status, date, customer or payment, then act without leaving it.

  • Net terms and payment

    Buyers pay by card, cash or check through Stripe on the terms you set.

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From catalog to first order in days

1

Load your catalog

Import products, images and SKUs from a spreadsheet, or sync your catalog straight from Shopify.

2

Set account pricing

Build price lists per customer or customer group, then set your order minimums and net terms.

3

Invite your buyers

Send portal invites, and your reps start writing orders from the same catalog the same day.

Ready to open your wholesale portal

Walk through a demo on your own products, pricing and accounts. Starting at $69/rep/month billed annually.

30-day free trial
No minimum users
Free team training
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SimplyDepo awards

Customer results

Distributors and brands use SimplyDepo to simplify sales, orders, routes and retail execution. See results they achieve.

  • From day one, every store visit, task and photo was captured in one place. It has become essential for managing retail execution day to day.

    Smiling bearded man with short hair in a blue shirt stands against a vibrant yellow background, ideal for featured front page images.

    Darien Brown

    National Retail Manager, 88 Acres

    Read case study

    • +10 hrs

      Saved weekly per sales rep

    • +30%

      Increase in reordering volume

    88 Acres snacks—Dark Chocolate Sunflower Seed Butter, Cinnamon Maple, and Dark Chocolate Sea Salt Bars—on a yellow backdrop.

  • With SimplyDepo, manual reporting and QuickBooks reconciliation disappeared. Reporting is now 3x faster and order accuracy climbed to 95%+

    Smiling man with short, light reddish-blond hair in a gray collared shirt stands before a beige background, representing Field Sales Software.

    Trent Moffat

    Founder at Gotham DSD

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    • 3X

      Order accuracy improvement

    • 95%

      Increase in reordering volume

    A cheerful delivery worker with glasses and a cap holds a tablet and package, while another moves boxes. GOTHAM DIRECT STORE DELIVERY text appears.

  • With SimplyDepo, manual reconciliation disappeared. Orders now process three times faster and order accuracy exceeds 95 percent.

    Smiling woman with straight, shoulder-length brown hair in a reddish-brown top, foregrounded with others blurred behind her.

    Laura Mendez

    Operational Manager

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    A fully stocked supermarket aisle with blurred shelves, featuring the Tenace Distributing logo and two playing cards (10, Ace of clubs).

  • With SimplyDepo, the team saved 40+ hours weekly across reps and achieved 120% more efficient routes.

    Happy man with short, dark hair in a light green jacket stands smiling against a solid green background, radiating positive energy.

    Tim Sher

    Vice President, HC Foods

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    Centered against a blurred grocery store aisle, the HC Foods logo stands out in blue and red amid shelves of assorted products.
    INTEGRATIONS

    Connects to what you already run

    Sync accounting, ERP, eCommerce and logistics systems through 100+ native integrations or build your own with our Open API.

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    100+ INTEGRATIONS · OPEN API
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    B2B ecommerce platform for distributors vs enterprise stacks

    Enterprise B2B ecommerce suites are built for large catalogs. Here's how SimplyDepo compares for a distributor running 3 to 100 reps.
    Self-service buyer portal
    Per-customer price lists
    Field sales app for reps
    Offline order capture
    Live stock in the buyer portal
    Launch without developers
    Native QuickBooks Online sync
    Starting price
    Free trial before buying
    Time to first order
    ✅ Included
    ✅ Included
    ✅ Native
    ✅ Built-in
    ✅ Built-in
    ✅ Yes
    ✅ Two-way
    ✅ $69/rep/month
    ✅ Included
    ✅ 3-5 business days
    ✅ Included
    ✅ Included
    ⚠️ Add-on
    ⚠️ Varies
    ⚠️ Varies
    ⚠️ Varies
    ⚠️ Add-on
    ❌ Quote-based
    ⚠️ Varies
    ⏳ Weeks to months

    Frequently asked questions

    What is a B2B ecommerce platform for distributors?

    A B2B ecommerce platform for distributors lets wholesale buyers place and repeat their own orders online, using the price list, order minimums and payment terms set for their account. Pricing is per account rather than one public catalog. SimplyDepo adds a rep app, so portal and field orders land in one system.

    Can reps and buyers work from the same catalog?

    Yes. Reps and buyers see the same products, the same stock and the same account pricing. A rep writing an order in the field and a buyer ordering from the portal both draw on one catalog, so there is no second price list to maintain and no reconciliation between two systems.

    Can reps take orders without an internet connection?

    Yes. The SimplyDepo mobile app captures full orders offline, including products, quantities and account pricing, then syncs automatically the moment the phone reconnects. Reps keep selling in basements, rural routes and trade show halls without re-entering anything afterward.

    Can each customer have its own price list?

    Yes. Every account or customer group can carry its own price list, order minimums and net terms. Buyers see only their own prices in the portal, and reps see the same prices in the field app, so the quote a buyer accepts is the price that reaches the invoice.

    Does it sync with QuickBooks Online?

    Yes. SimplyDepo has a native two-way QuickBooks Online sync, so approved orders, customers and invoices move across without manual re-entry. Gotham DSD reports full QuickBooks integration with real-time sync and generates reports three times faster than before.

    How long does it take to launch a B2B portal?

    Most distributors are taking orders within days. Loading the catalog, setting account price lists and inviting buyers are configuration steps rather than a development project, and free team training is included. There is no IT team, agency or implementation partner required.

    How much does SimplyDepo cost for a distributor?

    SimplyDepo starts at $69/rep/month billed annually, or $89/rep/month billed monthly, with no minimum users, no setup fees and no multi-year contract. Every plan includes a 30-day free trial and free team training, and pricing is published rather than quote-based.

    Can we brand the portal as our own?

    Yes. The buyer portal is white-label, so it carries your logo, your colors and your catalog on both web and mobile. Buyers experience it as your ordering site rather than a third-party marketplace, and you do not need a developer to set it up.

    Which distributors and brands is this built for?

    SimplyDepo is built for wholesale distributors and CPG brands running 3 to 100 reps in the United States and Canada, typically in food, beverage, snacks and specialty goods. It fits teams replacing phone, email and spreadsheet ordering rather than enterprises running a custom commerce stack.

    Boost Sales.
    Cut Manual Work.

    Map every territory, route every rep and track every visit from one platform built for distribution sales teams.

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    • +15h

      Save weekly
      per rep

    • 93%

      Increase
      buyer retention

    • 24%

      Increase
      in retail sales

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