B2B Wave Alternative

The B2B Wave alternative built for field sales

SimplyDepo empowers your field reps to sell more than ever, giving buyers their own with custom portals, and reps the tools they need to efficiently open new accounts, audit shelves, and handle deliveries.

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SimplyDepo B2B customer portal for teams comparing B2B Wave

Trusted by top performing brands and wholesale distributors

Gotham
Brickyard
Brooklyn Best
Tenace Distributing
Winneram
88 Acres

SWITCHING FROM B2B WAVE

Put a rep in the store
between reorders

With SimplyDepo

  • Reps open new accounts and book the first order.
  • Photos, surveys, and audits attach to the store visit
  • GPS-verified check-ins timestamp each stop automatically
  • Stops, drivers, and signed proof sit next to the order
  • Pricing scales per rep as the team and catalog grow

When ordering software stops at the login

  • Growth depends on buyers who already log in
  • Nobody records what the shelf looked like
  • Visits are tracked in a spreadsheet beside the portal
  • Delivery lives in another system entirely
  • Seats and catalog size cap what the plan allows

B2B Wave vs SimplyDepo: portal, field and pricing

Comparing B2B Wave vs SimplyDepo, the buyer side looks similar, but the rep side does not. B2B Wave gives buyers a storefront and reps an ordering app; SimplyDepo adds store visits, shelf audits, route planning, and delivery.

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Capability
Public pricing
Users included
Free trial
Time to go live
Buyer self-service ordering portal
Offline order capture on iOS and Android
Native two-way QuickBooks Online sync
GPS-verified store check-ins and visit records
Route planning and proof of delivery
Retail execution with photos and audits
Onboarding included in the plan
Multi-currency storefront and 10+ languages

Field sales, retail execution and B2B portal

$89 monthly / $69 annual
Priced per rep, no seat cap
30 days
3–5 business days
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
⚠️ United States and Canada
B2B Wave

B2B eCommerce and wholesale ordering portal

Pro — $350/mo; $175 first 3 months
Confirm with vendor
14 days
Confirm with vendor
✅ Yes
✅ Yes
✅ Yes
❌ No
❌ No
❌ No
⚠️ Optional add-on on Pro
✅ Yes

Go beyond B2B Wave with a field workflow for reps

SimplyDepo gives buyers a self-service storefront and gives reps the account files, visit records, and the shelf audits that turn a cold location into a repeat customer.

B2B WHOLESALE PORTAL
Customer-specific wholesale storefront in SimplyDepo

B2B WHOLESALE PORTAL

Keep reorders on a storefront you own

  • Catalog and pricing per account

    Show every buyer the correct catalog, price list, promotions, and order history as soon as they sign in.

  • Reorders without a seat charge

    Buyer logins are not billed as user seats, so opening the portal to a whole customer base does not change the plan.

  • Status buyers can check themselves

    Order stage, invoice balance, and payment history sit in the buyer's account, cutting status emails reaching your team.

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ACCOUNT CRM
SimplyDepo customer profile with account history and contacts

ACCOUNT CRM

Keep reps informed, before they reach the store

  • History, terms, and notes together

    Give reps customer history, terms, notes, tasks, and visit activity before they walk into the account.

  • Prospects tracked to first order

    New locations carry a status from first visit through samples to first order, so nothing stalls in a rep's notebook.

  • Chains grouped under a parent

    Multi-location customers roll up to a parent account, keeping pricing, orders, and coverage aligned.

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RETAIL EXECUTION & PHOTO REPORTING
Merchandising photo gallery captured during store visits

RETAIL EXECUTION & PHOTO REPORTING

Take photo proof of displays during store visits

  • Shelf photos on the visit record

    Attach live shelf photos, forms, and audits to each store visit so the field team improves execution—not only online ordering.

  • Camera-only compliance mode

    Gallery uploads can be blocked per account, so a retail partner asking for proof gets images shot in the aisle.

  • Surveys that branch as they go

    Conditional questions open follow-ups based on the answer, so a short audit captures detail that matters.

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4.7 on G2
4.9 on Capterra

Customer results

Distributors and brands use SimplyDepo to simplify sales, orders, routes and retail execution. See results they achieve.

  • Since we started using it from day one, everything’s been captured there. It’s been crucial for our day-to-day operations.

    henry gilbert

    Henry Gilbert

    Co-founder, Brickyard Collective

    Read case study
    • 30%

      Reduction in manual order processes

    • 2x

      More accurate gross margin tracking

  • SimplyDepo is the platform that allows us to have all of our customers in one place for both the sales team and the field marketing team.

    Smiling man with short black hair in a dark blue collared shirt stands in a bright room with shelves and large windows behind him.

    Mervin Lei

    Co-Owner, Winneram International

    Read case study
    • 120

      Accounts per rep with structured route planning

    • 100%

      Account coverage maintained through sales team transitions

    Two Winneram International trucks parked by a beige building with company name, overlaid by a maroon leaping ram Winneram logo.
  • SimplyDepo deals with my challenge of managing wholesale distributors and having transparency over retail sales in NYC.

    A man with glasses and a trimmed beard wearing a camo jacket and gold necklace stands in a modern kitchen with white cabinets.

    George Peters

    District Sales Manager, Brooklyn Best

    Read case study
    • 120

      Accounts per rep with structured route planning

    • 100%

      Account coverage maintained through sales team transitions

    Brooklyn Best Mint Tea can in a red basket, next to fresh mint leaves and lemons. Green can reads Low Sugar, Not Too Sweet.
  • With SimplyDepo, manual reporting and QuickBooks reconciliation disappeared. Reporting is now 3x faster and order accuracy climbed to 95%+

    Smiling man with short, light reddish-blond hair in a gray collared shirt stands before a beige background, representing Field Sales Software.

    Trent Moffat

    Founder at Gotham DSD

    Read case study
    • 3X

      Order accuracy improvement

    • 95%

      Increase in reordering volume

    A cheerful delivery worker with glasses and a cap holds a tablet and package, while another moves boxes. GOTHAM DIRECT STORE DELIVERY text appears.

    Why teams switch from B2B Wave

    Wholesalers shopping for an alternative to B2B Wave usually hit the same wall: growth starts depending on visits, and the field work has nowhere to live but a spreadsheet.

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    Field visits included

    GPS-verified check-ins, tasks, and visit notes ship with the plan, not a separate tool.

    Routes and delivery

    Plan stops, dispatch drivers, and capture signed proof against the order that created them.

    Priced per rep

    Pay in dollars for the reps you have, on tiers published on the site, with no platform fee.

    30-day free trial

    The full platform runs free for 30 days, with free data import and team training included.

    Setup at no cost

    Onboarding is part of the plan from day one rather than an optional service quoted on request.

    Catalog without caps

    SKU counts, price lists, and buyer accounts grow without triggering re-quotes.

    How switching from B2B Wave works

    1

    Import your data

    Products, buyer accounts, price lists, and open orders export cleanly from a portal, and they land in SimplyDepo mapped before launch.

    2

    Build your visit plan

    Territories and call cycles go in first, then shelf audits, surveys, and check-in rules that turn each stop into a record around existing accounts.

    3

    Train reps and go live

    A short session covers visit check-ins, order writing, and shelf capture, then buyer portal invitations go out and both sides start the same week.

    FAQ

    Everything you need to know

    Have more questions? Contact us

    SimplyDepo is a strong B2B Wave alternative for wholesale teams that need a buyer portal plus field sales, route planning, delivery, retail execution, and QuickBooks Online sync. It connects online reordering with the work reps and drivers complete in stores.
    Both platforms provide B2B ordering portals and QuickBooks Online connectivity. B2B Wave focuses more deeply on wholesale ecommerce, while SimplyDepo adds mobile field sales, GPS-verified visits, shelf audits, delivery routes, proof of delivery, and payment collection within the same platform.
    Yes. Buyers can access the distributor’s branded portal, view account-specific catalogs and price lists, reorder from purchase history, and see order and invoice information. Portal orders enter the same workflow used by reps, routes, delivery, and accounting.
    SimplyDepo currently focuses on customers operating in the United States and Canada. Businesses that require multi-region storefronts, many languages, or broad international currency support should compare those requirements carefully with B2B Wave before switching.
    Yes. Reps can take orders, record GPS-verified check-ins, capture shelf photos, complete forms and audits, and create follow-up tasks during store visits. These activities remain connected to the buyer, customer, and order record.
    Yes. Orders, visit notes, shelf photos, forms, and delivery signatures save on the device when service drops in a stockroom or rural territory. The mobile app synchronizes the work automatically when connectivity returns.
    Yes. SimplyDepo provides a native two-way QuickBooks Online integration for customers, products, orders, invoices, and payments. This connects portal orders, field orders, delivery activity, and accounting without duplicate data entry.
    B2B Wave Pro is $350 per month in the United States, with a current introductory price of $175 per month for the first three months. The plan includes 10 admins and sales reps and a 14-day trial; onboarding is optional. SimplyDepo starts at $89 per rep monthly or $69 per rep monthly when billed annually and includes onboarding, data import, training, and a 30-day free trial.
    Most SimplyDepo implementations take 3 to 5 business days. Customers, buyers, products, price lists, order history, routes, and rep data are imported before the branded portal and field workflows are configured. Guided training is included.
    Review buyer-portal usability, account and product limits, integrations, international requirements, implementation, support, and total cost. Teams with field reps should also confirm how store visits, merchandising, delivery routes, proof, and payments are managed.

    B2B Wave is a trademark of its respective owner. This comparison page is provided for informational purposes only and is based on publicly available information at the time of writing. SimplyDepo is not affiliated with or endorsed by B2B Wave.

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