B2B ORDER MANAGEMENT SOFTWARE

More wholesale orders, less order entry

Wholesale distributors and CPG brands run every order in one system. Take orders online with branded a B2B portal or in-store. Sync to Quickbooks online seamlessly.

Official partner
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A smartphone screen displays a detailed grocery order summary, while next to it, a tablet shows a wholesale website featuring various snacks and beverages with visible prices and clear "add to order" buttons.

Trusted by CPG brands and wholesale distributors

Gotham
Brickyard
Brooklyn Best
Tenace Distributing
Winneram
88 Acres

Front-end ordering, not back-office entry

Reps place orders in the field and buyers order through your B2B portal, so every order enters the system correctly without manual re-entry.

Store Execution
A smartphone screen shows a detailed new order page for Green Harbor Market, highlighting item information. A pop-up message confirms the order is validated and lists the total price of $364.74 for three items. Navigation icons for the shopping app appear at the bottom of the screen.

ORDER CAPTURE

Every order arrives in the same queue

  • Field orders from any device

    Reps build and submit wholesale orders during store visits, online or offline.

  • Buyer self-service ordering

    Customers reorder from their own catalog and price list in the B2B portal.

  • Validated at order entry

    Every line checks against the account's pricing and current stock before it submits.

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Route Optimization
Sales Optimization

PRICING & INVENTORY

Validate pricing with ease

  • Price lists by account

    Each customer sees the terms you agreed, so quotes and invoices match every time.

  • Live stock at order time

    Reps and buyers see what is available before they commit a line to an order.

  • Order status buyers can see

    Track each order from submitted through fulfilled, with the account kept up to date.

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Delivery Invoicing
Delivery Invoicing

REPORTING & SYNC

Take orders without re-entry

  • Native QuickBooks Online sync

    Orders, customers and invoices move to QuickBooks Online automatically, so the month closes faster.

  • Order and fulfillment reporting

    Dashboards show order volume, average order value and fulfillment activity across accounts.

  • One record per account

    Order history, contacts, terms and activity sit together, ready before the next conversation.

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Set it up once, then take orders

1

Set pricing and catalog

Load products, account price lists and order rules once so every order that follows validates against them.

2

Capture orders anywhere

Reps submit orders on the road and buyers order themselves, with offline capture syncing when the connection returns.

3

Fulfill, sync and review

Orders move to fulfillment and QuickBooks Online, and dashboards show what shipped, what is open and what to reorder.

See your own order flow in SimplyDepo

Book a demo on your own catalog and pricing, and see how reps and buyers order in one system.

30-day free trial
No minimum users
Free team training
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SimplyDepo awards

Customer results

Distributors and brands use SimplyDepo to simplify sales, orders, routes and retail execution. See results they achieve.

  • From day one, every store visit, task and photo was captured in one place. It has become essential for managing retail execution day to day.

    Smiling bearded man with short hair in a blue shirt stands against a vibrant yellow background, ideal for featured front page images.

    Darien Brown

    National Retail Manager, 88 Acres

    Read case study

    • +10 hrs

      Saved weekly per sales rep

    • +30%

      Increase in reordering volume

    88 Acres snacks—Dark Chocolate Sunflower Seed Butter, Cinnamon Maple, and Dark Chocolate Sea Salt Bars—on a yellow backdrop.

  • With SimplyDepo, manual reporting and QuickBooks reconciliation disappeared. Reporting is now 3x faster and order accuracy climbed to 95%+

    Smiling man with short, light reddish-blond hair in a gray collared shirt stands before a beige background, representing Field Sales Software.

    Trent Moffat

    Founder at Gotham DSD

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    • 3X

      Order accuracy improvement

    • 95%

      Increase in reordering volume

    A cheerful delivery worker with glasses and a cap holds a tablet and package, while another moves boxes. GOTHAM DIRECT STORE DELIVERY text appears.

  • With SimplyDepo, manual reconciliation disappeared. Orders now process three times faster and order accuracy exceeds 95 percent.

    Smiling woman with straight, shoulder-length brown hair in a reddish-brown top, foregrounded with others blurred behind her.

    Laura Mendez

    Operational Manager

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    A fully stocked supermarket aisle with blurred shelves, featuring the Tenace Distributing logo and two playing cards (10, Ace of clubs).

  • With SimplyDepo, the team saved 40+ hours weekly across reps and achieved 120% more efficient routes.

    Happy man with short, dark hair in a light green jacket stands smiling against a solid green background, radiating positive energy.

    Tim Sher

    Vice President, HC Foods

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    Centered against a blurred grocery store aisle, the HC Foods logo stands out in blue and red amid shelves of assorted products.
    INTEGRATIONS

    Orders flow into your other tools

    Sync accounting, ERP, eCommerce and logistics systems through 100+ native integrations or build your own with our Open API.

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    100+ INTEGRATIONS · OPEN API
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    B2B order management software vs distribution ERP

    Distribution ERP and legacy order systems were built for the back office. Here is how SimplyDepo compares on the work that happens before an order reaches it.
    Mobile order capture in the field
    Offline order entry
    Self-service B2B buyer portal
    Per-account price lists
    Native QuickBooks Online sync
    EDI for larger partners
    Order dashboards for sales teams
    Multi-region tax through accounting
    Time to first live order
    Starting price
    ✅ Built-in
    ✅ Native
    ✅ Included
    ✅ Built-in
    ✅ Two-way
    ✅ Yes
    ✅ Built-in
    ⚠️ Partial
    ✅ 3-5 business days
    $69/rep/month
    ⚠️ Add-on
    ⚠️ Limited
    ⚠️ Add-on
    ✅ Built-in
    ⚠️ Varies
    ✅ Included
    ⚠️ Varies
    ✅ Native
    ⏳ Weeks to months
    ❌ Quote-based

    Everything you need to know

    What is B2B order management software?

    B2B order management software is the system wholesale sellers use to capture, price, validate, fulfill and report on orders from business customers. It covers orders entered by reps, orders placed by buyers, per-account pricing, stock availability and the sync into accounting systems.

    How is B2B order management different from ERP?

    ERP runs the back office, holding finance, purchasing and fulfillment records. B2B order management runs the front end, where reps and buyers create the order, apply the right price and check stock. Most distributors keep both and connect them.

    Who uses B2B order management software?

    Wholesale distributors, CPG brands and their field and inside sales teams. It fits companies selling to retailers, grocery, foodservice and other business accounts, typically with 1 to 100 reps writing orders alongside buyers who order for themselves.

    Can reps take orders without a connection?

    Yes. Reps build and submit orders offline in basements, on rural routes and in trade show halls, and everything syncs automatically once the device reconnects. Account pricing and stock rules still apply while the device is offline.

    How does it connect to QuickBooks Online?

    Orders, customers and invoices sync natively with QuickBooks Online, so wholesale orders reach accounting without re-entry. SimplyDepo also connects to Shopify, HubSpot, Salesforce and 100+ other tools, with EDI supported for larger B2B partners.

    What does B2B order management software cost?

    SimplyDepo starts at $69 per rep per month billed annually, or $89 per rep per month billed monthly, with no minimum users, no setup fees and no multi-year contract. Every plan includes a 30-day free trial and free team training.

    How long does implementation take?

    Most teams are live in days. Products, price lists and customers load first, then reps start writing orders. Free team training is included, so reps do not need a long onboarding period before they start using it.

    Can we switch from our current order system?

    Yes. Products, account price lists, customers and open orders import at setup, so reps keep working while the switch happens. Historic orders stay in your accounting system, and new orders sync to QuickBooks Online from day one.

    Sell more on every route

    Run orders, routes and retail execution in one app — and give every rep what they need to grow accounts faster.

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    • +15h

      Save weekly
      per rep

    • 93%

      Increase
      buyer retention

    • 24%

      Increase
      in retail sales

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