Summary: SimplyDepo has given Brickyard Brands access to a detailed log of all the brand’s operations and helped it capture web orders effortlessly with our intuitive digital storefront.
Company Overview
Brickyard Brands provides distribution services for CPG brands throughout the Northeast region. All four co-founders of the brand have decades of experience running food & beverage brands, meaning they knew all the issues with large product distributors.
In 2023, Luke Livingston, Jacob Eslinger, Dylan Veilleux, and Henry Gilbert decided to partner up and create a distribution company that would fit small and medium businesses with extra attention to newly established brands and companies owned by women, immigrants, and minorities. In other words, Brickyard Brands entered the market to make high-quality product distribution accessible for those who are just starting and need a reliable yet affordable distribution partner.
4 Co-founders executing all operations from sales and partnerships to deliveries.
The Challenge
Operational goal: Capture and process orders coming from different sales channels, automate reporting, and track payments.
Finding an order management partner for a growing distributor
Henry and the Brickyard Brands team prioritized a personal approach, innovation, and flexibility when choosing an order management solution. With four co-founders handling everything from sales and partnerships to deliveries, they needed a provider that could support a newly established distribution business and grow with its needs.
Operational Insight
While the Brickyard Brands team needed a scalable solution, the features necessary to manage the distribution cycle were far from basic sales management functionality. Namely, the brand needed to have a digital storefront, automated reporting, real-time data collection, and invoice management. They also wanted to have a communication channel to link the office and the field together, preferably through a mobile app.
The Solution
Brickyard Brands began using SimplyDepo from day one. Henry and the team brought their sales, customer interactions, prospects, routes, transactions, and contacts into a single platform, creating a shared record of the business’s daily operations. The digital storefront also gave Brickyard a way to capture web orders.
Each team member used SimplyDepo to manage daily work. For the team handling field sales operations, the mobile app made it possible to capture orders and access customer information on the go.
Since we started using it from day one, everything’s been captured there. It’s been crucial for our day-to-day operations.
Henry Gilbert
Co-founder at Brickyard Brands
The Results
Less manual work in order processing
Replacing the manual processing of orders, payments, and inventory levels with advanced automation helped Brickyard Brands free up valuable work time to spend on sales activities.
More accurate gross margin tracking
By automating data collecting and regularly monitoring historical sales data, the team drastically improved its financial analytics and started making better-informed decisions.
Higher team productivity
Once the team was relieved from mundane tasks, they became able to prioritize a personalized approach to customer experience and increase the frequency of sales visits and follow-ups.
Summary Metrics
| KPI | Outcome with SimplyDepo |
|---|---|
| Manual order processes | 30% reduction |
| Gross margin tracking | 2x more accurate |
| Team productivity | 20% higher |
Why It Works
- It provides a comprehensive view of all brand’s business processes.
- It’s intuitive interface makes sales management feel effortless.
- It’s reasonably priced to make high-quality software accessible for small businesses.
- Its feature set was specifically tailored for CPG distribution.
Our requirements have evolved over time, and SimplyDepo has adapted with us. That’s a big reason we’ve stayed with them — they listen to our feedback and develop features based on it.
Henry Gilbert
Co-founder at Brickyard Brands
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