GNGR Labs needed real-time visibility into store visits
At GNGR Labs, a New York-based producer of wellness ginger shots, Vice President of Sales Daniel Chechelnitsky supervised sales representatives and merchandising across stores. He also maintained communication with the distributor, visited key accounts, and oversaw the distributor’s accounts.
But Daniel had no way to oversee the company’s sales reps while they were in stores. Whatever issue the sales team faced, he found out about it hours, if not days, later.
He couldn’t directly apply his expertise and help his team solve a problem right when it was happening without distracting the salespeople. The lack of real-time supervision became a threat of stagnant sales.
Scattered records added manual work and sales risk
Daniel was tracking all the key information like orders, store visits, contact information, etc. in separate spreadsheets. Some other data, like direct communication with the distributor, existed only as emails, meaning Daniel had to keep track of that manually too.
The need for manual data entry and updates drove the fear of missed sales opportunities due to inaccurate records. And even when everything was typed in perfectly right, it couldn’t compensate for the time spent.
Daniel needed one tool that worked for the whole team
To assure efficiency in the company’s sales and merchandising teams, Daniel needed a tool to track sales visits, orders, and product placement on the shelves, as well as to link him with the distributor’s leads.
What’s tricky, he wanted to find a solution that wouldn’t feel like a micromanagement leash for the team but a unified insightful platform to exchange information between managers and employees.
In other words, it was crucial to pick software that salespeople and merchandisers would find engaging, intuitive, and undeniably useful for their daily operations, not just for supervisors.
GNGR Labs brings sales and merchandising records into one place
Daniel replaced the separate spreadsheets with SimplyDepo CRM, bringing GNGR Labs’ sales, orders, customer details, distribution routes, merchandising activities, and contacts into one place. Salespeople and merchandisers began using the same platform to organize their daily work.
With access to store activity in real time, Daniel could follow the team’s work without waiting for updates to reach him hours or days later.
SimplyDepo helps to oversee everything, and it simplifies and it’s not a game of back and forth, I can see things in real time as they’re happening.
Daniel Chechelnitsky
VP of Sales at GNGR Labs
The SimplyDepo mobile app took a special place in the team’s daily operations. While managers use it for real-time remote supervision and sales visit tracking, sales reps and merchandisers capture third-party orders with it and upload photos of product layouts right from the stores.
GNGR Labs frees up time and improves store performance
- 15 hours per week saved. After Daniel replaced spreadsheets with SimplyDepo CRM and automated the route system, the team gained 15 extra hours per week, which they now use to find new sales opportunities and strengthen client relationships.
- 3x more efficient merchandising. With SimplyDepo’s merchandising module and mobile app, GNGR Lab’s merchandisers now have real-time access to essential product and customer data, tripling their efficiency based on KPIs.
- 2x higher sales in the stores. SimplyDepo’s automation helped Daniel manage 1500 sales locations, streamline schedules with distributors, and resolve product or customer issues in real time. This led to GNGR Labs doubling its in-store sales.
What Daniel values about SimplyDepo
- It provides a comprehensive view of all our business processes.
- Its intuitive interface makes sales management feel effortless.
- It’s reasonably priced to help small and midsize businesses access great software.
- Its feature set was specifically tailored for CPG brands and food distributors.
GNGR Labs keeps store issues and customer history visible
SimplyDepo gives GNGR Labs a complete log of customer interactions, orders, sales visits, and store product views. The team can now access and share info anytime, boosting accuracy and driving sales.
“You can see any issues that arise while your rep was at the store and how those issues were addressed.”
Daniel Chechelnitsky
VP of Sales at GNGR Labs
