Company Overview
Gotham DSD is a New York–based distributor specializing in beverages and consumer packaged goods. The company supports retailers across the region with a strong focus on reliability and efficiency.
As Gotham DSD expanded, its leadership team realized that manual order tracking, lengthy reporting processes, and time-consuming QuickBooks reconciliation were slowing growth. They needed a system that would eliminate these bottlenecks, improve accuracy, and allow the team to focus on scaling.
With SimplyDepo, Gotham DSD now runs on an all-in-one platform that integrates order management, reporting, and accounting — transforming both daily operations and customer experience.
“We started using SimplyDepo software and the product and team have exceeded our expectations. Links with QuickBooks and reporting are more than expected—easy to use and useful for our customers.”
— Trent Moffat, Founder at Gotham DSD
The Challenge
Before SimplyDepo, Gotham DSD encountered the typical challenges of a fast-growing distributor:
❌ Manual Order Tracking – Prone to errors and slowed down fulfillment.
❌ QuickBooks Reconciliation – Every invoice required manual entry, creating hours of admin work.
❌ Slow Reporting – Management reports took hours or days, limiting decision-making.
❌ Customer Visibility – Retail accounts lacked insight into order status, creating frustration.
❌ Staff Onboarding – Training on old systems took weeks, slowing down new hire productivity. These challenges weren’t just inefficiencies — they risked customer trust and limited the company’s ability to scale.
💡 Pro Tip
Integrating QuickBooks with your order management system can cut hours of manual work and give your team real-time financial visibility.
👉 Book a call to see how
The Solution
SimplyDepo gave Gotham DSD a centralized, intuitive platform tailored for distributors.
✅ QuickBooks Integration – Automatic syncs eliminated errors and saved hours of admin time.
✅ Order Tracking – Visibility from placement to delivery improved accuracy and accountability.
✅ On-Demand Reporting – Reports could be generated instantly for any time frame.
✅ Ease of Use – A clean interface made adoption simple for staff and customers.
✅ Customer Benefits – Retail accounts gained better visibility and faster updates.
✅ Onboarding – The onboarding was fast and smooth, and the impact was immediate.
The Results
Since adopting SimplyDepo, Gotham DSD has improved both rep productivity and
operational efficiency. Key performance improvements include:
- 100%
QuickBooks integration
- 3x
Faster report generation
- 95%
Order accuracy improvement
Summary Metrics
Here’s how Gotham DSD’s operations improved after adopting SimplyDepo:
| KPI | Before SimplyDepo | After SimplyDepo |
|---|---|---|
| Order Tracking | Manual, error prone | Automated, integrated |
| Reporting Speed | Hours to days | Seconds, on demand |
| Accounting Sync | Manual reconciliation | Automatic Quickbooks sync |
| Staff Onboarding | Weeks of training | Minimal, intuative adoption |
Why It Works
SimplyDepo works for Gotham DSD because it was designed with distributors in mind. Instead of forcing rigid workflows, it adapts to how sales and accounting teams already operate.
By connecting orders, reporting, and QuickBooks integration into one unified system, SimplyDepo helped Gotham DSD cut down on errors, free up team time, and deliver a better customer experience — all without high overhead or complexity.
What’s Next
With SimplyDepo powering its workflows, Gotham DSD is preparing to expand its retail footprint across New York and beyond. The platform provides the scalability, accuracy, and efficiency needed to grow confidently while maintaining excellent customer service.
SimplyDepo is now the foundation for Gotham DSD’s next stage of growth.
