Company Overview
K-Global Food is a grocery and beverage DSD distributor serving one of the most competitive urban markets in the country: New York City’s five boroughs, plus New Jersey and Philadelphia. The company’s retail footprint spans major supermarkets, bodegas, delis, and specialty grocery stores — with an expanding presence at beer distributor outlets and gas stations across the tri-state region.
With a growing fleet of 6–7 delivery trucks and a field team of sales reps, K-Global Food operates in a fast-moving beverage category where timing, accuracy, and route efficiency directly impact customer satisfaction and shelf presence.
When Jae Jang was introduced to SimplyDepo through one of the beverage brands the company was onboarding — GNGR Ginger Shot — it was exactly the right moment. K-Global Food needed a platform built for how DSD distributors actually operate.
Why K-Global Food chose SimplyDepo
K-Global Food chose SimplyDepo as its DSD software platform to manage mobile ordering, delivery routes, invoicing, purchase orders, and field sales operations across NYC, New Jersey, and Philadelphia.
The company moved from accounting-only workflows to a connected DSD platform built specifically for beverage distributors, giving sales reps, drivers, and managers one system to execute daily routes and support growth.
The Challenge
K-Global Food launched with strong retail relationships and the ambition to grow — but without purpose-built distribution management software to support those ambitions. Before SimplyDepo, the company relied on Peach Tree Accounting, a general accounting solution similar to QuickBooks and other traditional ERP systems, to manage operations. While effective for bookkeeping, it wasn’t designed for the realities of a multi-market DSD operation.
Running six-to-seven delivery trucks across three markets without the right tools created friction at every layer of the business:
- No DSD-Native Order Management – Peach Tree handled accounting, but wasn’t built for real-time invoicing and PO workflows at the route level
- Manual Route Coordination – Delivery routes lacked structure, creating inefficiencies for drivers across NYC, NJ, and Philadelphia
- No Mobile Field Capability – Sales reps had no app-based tools for mobile ordering or account access during store visits
- Limited Operational Visibility – Management had limited real-time insight into daily route activity and account coverage
For a growing operation with ambitions to expand into new verticals and markets, these gaps would only compound over time.
💡 Pro Tip
Getting your DSD operations onto purpose-built software early — before headcount and territory expand — makes scaling dramatically easier and avoids costly re-platforming down the road.
The Solution
K-Global Food discovered SimplyDepo through GNGR Ginger Shot, one of the beverage brands they were bringing into their portfolio. The recommendation came at an inflection point — the team was actively searching for a platform that could take them beyond basic accounting and support real field sales operations.
Today, K-Global Food uses SimplyDepo as its central DSD operating system, connecting field sales, route execution, order management, invoicing, and customer data across the business.
“I was looking for something similar, and it was just great timing.”
— Jae Jang, K-Global Food
Order Management & Invoicing
- Invoices created directly in SimplyDepo, replacing reliance on accounting-only tools
- Purchase orders sent and tracked centrally using B2B order management, keeping vendor relationships organized
- Order history accessible per account for accurate and efficient customer management
Delivery Route Management
- Structured delivery routes built and managed for daily operations across NYC, NJ, and Philadelphia
- Drivers have clear route guidance instead of informal, ad-hoc coordination
- Routing tied directly to active orders, reducing manual back-and-forth between field and office
Mobile Field Operations
- Sales reps use SimplyDepo’s mobile app for account access and field ordering during store visits
- Consistent mobile experience across the 6–7 rep team and all three markets
- Real-time activity visible to management across the territory
Team Adoption
- Platform adopted across sales, delivery, and office teams with a low learning curve
- Ongoing support from the SimplyDepo team ensures any issues are resolved quickly
“The app is still evolving as well, so we’re happy.”
— Jae Jang, K-Global Food
| Invoicing & POs Centralized order and vendor management replacing accounting-only tools |
Routes Structured daily delivery routes across NYC, NJ & Philadelphia |
Mobile Sales reps equipped with mobile app for field ordering and account access |
3 Markets Five boroughs, New Jersey and Philadelphia served from one platform |
Summary Metrics
Here’s how K-Global Food’s DSD operations improved after adopting SimplyDepo:
| KPI | Before SimplyDepo | After SimplyDepo |
|---|---|---|
| Order Management | Peach Tree Accounting — built for bookkeeping, not DSD workflows | Centralized invoicing and PO management in one platform |
| Route Planning | Manual, unstructured delivery coordination | Defined daily routes for all markets |
| Mobile Capability | None — no app-based tools for reps | Sales reps using mobile app for ordering and account management |
| Field Visibility | Limited insight into daily route activity | Route activity tracked daily |
| Customer Management | Dispersed across basic tools | Centralized account profiles accessible per rep |
| Vendor & PO Workflow | Manual, informal | Purchase orders managed in-platform |
Why It Works
SimplyDepo works for K-Global Food because it was built specifically for food and beverage distributors — not as a general CRM or an accounting platform trying to stretch into field operations. Invoicing, delivery route management, mobile ordering, and account visibility are designed to work together in one platform that reflects how DSD businesses actually operate: truck by truck, stop by stop.
For a growing operation like K-Global Food, building on the right infrastructure early creates the foundation to expand into new markets and accounts without outgrowing the tools that support daily execution.
More Than Software: Responsive Support
Like many SimplyDepo customers, K-Global Food has found direct, responsive support to be a consistent part of their day-to-day experience.
“If you work with any apps, you always go through some problems. But talking to John, he always was able to solve everything.”
— Jae Jang, K-Global Food
Direct access to the SimplyDepo team has kept daily operations running smoothly, with issues addressed quickly as the platform continues to evolve.
What’s Next
As K-Global Food continues expanding its retail presence into gas stations and new accounts across the tri-state area, SimplyDepo will serve as the operational backbone for that growth. The team is also exploring two capabilities that will further streamline the business: direct customer ordering — giving retail buyers the ability to place orders digitally — and in-app payment processing for credit card and bank transactions, reducing manual collections across the account base.
What K-Global Food Says
Jae Jang, K-Global Food
“Talking to John, he always was able to solve everything. So, you know, everything’s good.”
See how other distributors use SimplyDepo: Read the Winneram International case study
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