Proglo World scaled from pen and paper to 200+ orders a month with SimplyDepo

Company Overview

Proglo World is a Las Vegas–based wholesale distributor supplying retailers and resellers across a broad range of consumer categories — grocery and gourmet food, beauty and personal care, health and household, home and kitchen, pet supplies, toys, and sporting goods. Proglo World operates as an official distributor for hundreds of national and international brands, from Unilever and Dove to Bob’s Red Mill, Twinings, and Victorinox.

The business is built on breadth. Rather than specializing in one category, Proglo World gives buyers a single wholesale distribution source for everyday essentials across the store, backed by brand-compliant listings, MAP policy adherence, and a marketing team that helps partner brands grow shelf presence.

Proglo World launched as a new distribution venture at the beginning of the year. From day one, leadership knew that a business built on order volume across many categories and many accounts could not run on spreadsheets and paper for long.

The Challenge

Proglo World’s challenge was not demand — it was infrastructure. As a new venture in DSD distribution, Proglo World started out using tools that were never designed for the work. Orders were being taken through Go High Level, a general-purpose marketing and sales platform, or written down on pen and paper.

Neither approach could support the order volume or the operational complexity the business was already generating.

• Wrong Tool for Distribution – Go High Level was built for marketing funnels, not for order taking, catalog access, or the software for wholesalers workflows Proglo World actually needed
• Pen-and-Paper Ordering – Orders written by hand had to be re-entered later, slowing execution and introducing errors
• No Centralized Customer Record – Customer information was not stored in one place, making it impossible to pull up an account’s history on the spot
• Untracked Payments – Payment collection, including check numbers, had no consistent system behind it
• Hard Capacity Ceiling – Each rep could only manage a few orders per day, which capped how fast Proglo World could grow

For a company planning to scale across dozens of brands and hundreds of accounts, every one of these gaps compounded with each new order.

The Solution

Proglo World found SimplyDepo through a referral from a peer in the distribution industry. Implementation took roughly two weeks, including training the representatives, and SimplyDepo became the operational core of the business from that point forward.

“Usually I don’t do feedback calls or software reviews, but this specifically, I can attest, was definitely a game changer for our business because it allowed us to stay organized.”

— Rakesh Arunachalam, CEO, Proglo World

Centralized Customer Management

• Every customer record lives in one place and is accessible instantly, account by account, through SimplyDepo’s CRM for distributors
• Order history is tied to each account, so reps can see what a buyer has purchased before
• A single source of truth replaced scattered notes, spreadsheets, and paper order pads

Mobile Ordering at Scale

• Proglo World processed over 200 orders through SimplyDepo in a single month using B2B order management
• Per-rep daily order capacity roughly tripled, rising from a handful to 10 or more
• Orders that once required manual re-entry are now captured once, in the field, through field sales software

Fast Customer Onboarding with Prospects

• Reps add new prospects on the spot when they identify an opportunity in the field
• Multi-layer contact records capture buyer, owner, and other roles at each account
• Custom tags let the team segment accounts to match Proglo World’s business model
• Product information across hundreds of brands stays accessible through catalog management

Payment Tracking

• Payments are recorded against orders, including check numbers, for a clean audit trail
• Collections are visible in the same system as the orders that generated them

Representative Permissions and Team Control

• Permissions are set at the representative level, matched to each person’s role and seniority
• Leadership retains oversight of daily activity without slowing reps down
• Route planning runs smoothly across the team, with structure behind every day in the field

“It was simple to use for the representatives, but also had the complexity we needed behind the scenes to manage the business.”

— Rakesh Arunachalam, CEO, Proglo World

Summary Metrics

Here’s how Proglo World’s distribution operations improved after adopting SimplyDepo:

Why It Works

SimplyDepo works for Proglo World because SimplyDepo was built for distribution rather than adapted to it. A marketing platform can store a contact; it cannot hold a catalog spanning hundreds of brands, capture an order in a store aisle, log the check that paid for it, and enforce what each representative is allowed to do — all in the same place.

That combination is what mattered most to Proglo World: an interface simple enough that reps adopted it in two weeks, sitting on top of the permission structure, account layering, and reporting depth that a multi-category wholesale business actually needs from distribution management software.

“That alone helped cut a lot of costs, a lot of mistakes, a lot of issues, and brought visibility. Buzzwords aside, it just made the business ten times better.”

— Rakesh Arunachalam, CEO, Proglo World

What’s Next

Proglo World continues to expand its brand portfolio and account base out of its Las Vegas warehouse, with SimplyDepo as the operational layer underneath that growth.

Two capabilities sit high on Proglo World’s wish list. The first is an additional permission toggle that would let leadership control whether individual representatives can apply slotting, tightening margin discipline in the field. The second is API access, which would let Proglo World pull SimplyDepo reporting directly into its own internal systems for deeper analysis alongside the rest of the business.

What Proglo World Says

Rakesh Arunachalam, CEO, Proglo World

“It was a good way for us to keep everything in one place and access it instantly, customer by customer. It was organized, and we didn’t have that before.”

— Rakesh Arunachalam, CEO, Proglo World

“Every feature that’s important is working as intended. It’s 99% — it’s doing what we need.”

— Rakesh Arunachalam, CEO, Proglo World

See how other distributors use SimplyDepo: Read the Empire Snack Distributors case study