What is Field Sales?

Field sales refers to the practice of sales representatives meeting customers face-to-face to build relationships, capture orders, and ensure retail execution. Unlike inside sales, which relies on phone or digital channels, field sales emphasizes direct, in-person interactions that drive trust and stronger business outcomes.

Field sales reps typically:

• Visit retailers, distributors, and other buyers in person

• Present product catalogs and promotions

• Capture bulk or repeat orders on the spot

• Ensure merchandising and compliance at store level

• Act as the direct connection between brands and customers

The Importance of Field Sales in Modern Distribution

Field sales remain a critical driver of distribution success. In-person representatives help businesses:

• Strengthen customer relationships – Retailers and distributors value personal connections.

• Improve retail execution – Ensures shelves are stocked, displays are compliant, and promotions are visible.

• Increase order accuracy – Orders captured on-site reduce errors and delays.

• Boost sales performance – Personalized selling and upselling drive higher order volumes.

• Gather market insights – Field reps see what’s happening in stores and provide feedback.

With modern distribution relying on speed and accuracy, field sales play a unique role in ensuring execution aligns with strategy.

Benefits of Field Sales

Businesses that invest in field sales see advantages such as:

• Stronger customer loyalty and repeat business

• Increased revenue through upselling and cross-selling

• Real-time order taking and fulfillment efficiency

• Better visibility into retail conditions and competitor activity

• Enhanced brand presence at the store level

How SimplyDepo Supports Field Sales Teams

SimplyDepo empowers field sales teams with digital tools that replace manual, paper-based processes. The platform includes:

• Mobile-first B2B ordering app for capturing orders in real time

• Retail CRM to manage customer information and buying history

• Route optimization to maximize visit efficiency

• Merchandising compliance tools to track in-store execution

• Inventory visibility to prevent stockouts or overstocking

• Sales performance tracking to measure rep effectiveness

By combining mobility, data insights, and automation, SimplyDepo enables field sales teams to be more productive, close deals faster, and ensure retailers are always supported.