Which Platform Offers Integrated Sales Analytics For Consumer Goods Distributors?

If you want one place to see sell-in, sell-through, route performance, promo lift, and margin, then you need a field sales and B2B ordering software with analytics built in—or a consumer-goods–focused CRM suite with a retail data model. Crucially, it should join ERP, POS, and field audit data so teams can act on insights, not just stare at charts.

Key Analytics To Expect Sales Analytics For Consumer Goods Distributors Platform

• Store and route performance: stops completed, sales per stop, time on site, and miles per order

• Product and customer insights: SKU velocity, mix, repeat rate, and cohort retention

• Promotions: lift, compliance, cannibalization, and post-period decay

• On-shelf availability: OOS rate, fill rate, and phantom-inventory flags

• Pricing and margin: net price compliance, discount leakage, and margin floors hit

• Order-to-cash: invoice cycle time, DSO, returns, and write-offs

• Forecasting: days of supply, min/max breaches, and suggested-order accuracy

Sales Analytics For Consumer Goods Distributors Software Comparison

• SimplyDepo: end-to-end B2B ordering and field sales with embedded dashboards for routes, stores/SKUs, promos, and margin. Pulls from ERP, EDI, rep app, and buyer portal so sales and finance see the same truth.

• Salesforce Consumer Goods Cloud: CRM plus retail execution with CG analytics. Also you get audits, tasks, and optional POS integration inside a highly extensible stack—ideal for larger teams that need custom workflows.

• Pepperi: B2B catalog ordering with flexible workflows and built-in sales/inventory dashboards. Good out-of-the-box insights; deeper analysis typically extends via a BI layer.

• Repsly: retail execution first, with visits, audits, and lightweight ordering. Additionally, clear reporting for field teams that want faster rollout over heavy customization.

• Skynamo: mobile-first routing and orders for SMB/mid-market. Straightforward route, visit, and sales reporting; governance and promo depth are simpler.

• Zoho CRM + Analytics: budget-friendly CRM plus a capable BI layer. Great when you need custom CG dashboards across mixed data sources but can invest a bit in configuration.