SALES EXECUTION SOFTWARE

Plan and execute store visits with ease

Built for field sales teams executing routes, retail audits, order capture and follow-ups every day. SimplyDepo gives one live view of who is where, what they did, and what comes next, with field-rep activity flowing straight into the back office.

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A business dashboard displays sales data, a customer list, activity tracking, and AI-driven insights. On the left side, a mobile app interface highlights the customer profile for Sunset Deli Williamsburg, featuring recent orders and actions taken.

Trusted by top performing sales execution teams

Gotham
Brickyard
Brooklyn Best
Tenace Distributing
Winneram
88 Acres

Sales execution built for the field, the managers, and the back office

Give reps the app they need, every manager the dashboard that shows what is happening, and every back-office team the data that ties field activity to orders, invoices, and accounting.

Field Sales
Field Sales

ROUTE MANAGEMENT

Execute routes with GPS-verified check-ins at every stop

  • Routes from prospect or account filters

    Build the day from accounts that need a visit, with stops sequenced for efficiency.

  • GPS check-in at every stop

    Time and location stamped the moment the rep arrives, no continuous tracking.

  • Re-optimize mid-route

    Remaining stops re-sequence from the rep's current location, so a long day stays efficient.

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Route Optimization
Route Optimization

RETAIL EXECUTION & PHOTO REPORTING

Audit shelves and capture compliance photos in every visit

  • Shelf audits and planogram checks

    Step-by-step guides with required photos for every audit, configured per brand or per chain.

  • Camera-only photo capture

    Lock photos to the live camera for retail partners who demand real-time proof.

  • Photo and form history per store

    Every audit, photo and note attached to the account record, visible to both rep and manager.

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Delivery Invoicing
Delivery Invoicing

TASKS & FORMS

Guide every visit with step-by-step tasks and photos

  • Conditional questions

    Yes-or-no answers trigger automatic follow-up questions, so reps never miss a step.

  • Required fields and photo steps

    Reps cannot leave the form until every required step is complete.

  • Shareable reports per period

    Live, filterable reports for managers, brand partners or retailers, no login needed.

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How managers use SimplyDepo for sales execution

1

Import your data

Upload accounts, products, routes and visit forms. We migrate from your CRM, accounting system or spreadsheets.

2

Build your routes

Assign accounts to reps, configure visit forms and set the cadence for every territory.

3

Track and report

Watch every visit, photo, audit, order land in real time. Filter by rep, territory or account to act the same day.

Take control of every visit, every photo and every order

Book a 20 minute demo. See how managers run their teams from one platform, with live visibility into what every rep did at every stop.

30-day free trial
No contracts
Free team training
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SimplyDepo awards
4.7 on G2
4.9 on Capterra

Real results from sales execution teams

Sales managers use SimplyDepo to see every rep's day live, cut Friday-afternoon debriefs and tie field execution to real order outcomes.

  • From day one, every store visit, task and photo was captured in one place. It has become essential for managing retail execution day to day.

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    Darien Brown

    National Retail Manager, 88 Acres

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    • +10 hrs

      Saved weekly per sales rep

    • +30%

      Increase in reordering volume

    88 Acres snacks—Dark Chocolate Sunflower Seed Butter, Cinnamon Maple, and Dark Chocolate Sea Salt Bars—on a yellow backdrop.

  • With SimplyDepo, manual reporting and QuickBooks reconciliation disappeared. Reporting is now 3x faster and order accuracy climbed to 95%+

    Smiling man with short, light reddish-blond hair in a gray collared shirt stands before a beige background, representing Field Sales Software.

    Trent Moffat

    Founder at Gotham DSD

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    • 3X

      Order accuracy improvement

    • 95%

      Increase in reordering volume

    A cheerful delivery worker with glasses and a cap holds a tablet and package, while another moves boxes. GOTHAM DIRECT STORE DELIVERY text appears.

  • With SimplyDepo, manual reconciliation disappeared. Orders now process three times faster and order accuracy exceeds 95 percent.

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    Laura Mendez

    Operational Manager

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    A fully stocked supermarket aisle with blurred shelves, featuring the Tenace Distributing logo and two playing cards (10, Ace of clubs).

  • With SimplyDepo, the team saved 40+ hours weekly across reps and achieved 120% more efficient routes.

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    Tim Sher

    Vice President, HC Foods

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    Centered against a blurred grocery store aisle, the HC Foods logo stands out in blue and red amid shelves of assorted products.

  • SimplyDepo is the platform that allows us to have all of our customers in one place for both the sales team and the field marketing team.

    Smiling young woman with long dark hair, gold hoop earrings, and a black top stands in front of a light green background.

    Sofia Estrella

    Field Marketing Manager, Waku

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    A lineup of Waku prebiotic herbal tea cans in pineapple, passion fruit, peach, raspberry, and lemon flavors on a yellow gradient backdrop.

  • SimplyDepo is the platform that allows us to have all of our customers in one place for both the sales team and the field marketing team.

    Smiling man with short black hair in a dark blue collared shirt stands in a bright room with shelves and large windows behind him.

    Mervin Lei

    Co-Owner, Winneram International

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    • 120

      Accounts per rep with structured route planning

    • 100%

      Account coverage maintained through sales team transitions

    Two Winneram International trucks parked by a beige building with company name, overlaid by a maroon leaping ram Winneram logo.

  • SimplyDepo deals with my challenge of managing wholesale distributors and having transparency over retail sales in NYC.

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    George Peters

    District Sales Manager, Brooklyn Best

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    • 120

      Accounts per rep with structured route planning

    • 100%

      Account coverage maintained through sales team transitions

    Brooklyn Best Mint Tea can in a red basket, next to fresh mint leaves and lemons. Green can reads Low Sugar, Not Too Sweet.
    INTEGRATIONS

    Connect your sales execution stack

    Keep accounts, orders, payments and inventory in sync across QuickBooks Online, HubSpot, Stripe and ShipStation. Open API ties SimplyDepo to your CRM, BI tools and the rest of your sales stack.

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    Open API + custom integrations
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    Why sales execution
replace spreadsheets and WhatsApp

    WhatsApp helps teams stay connected. Audit tools track activity. Field sales teams need one app for routes, audits, and orders.
    Live activity feed for managers
    GPS-verified rep check-ins
    Shelf audits and photo compliance
    Order capture on the same visit
    Camera-only photo enforcement
    Built for distribution and CPG
    Visit forms with conditional logic
    Native QuickBooks Online sync
    Onboarding speed
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ 3-5 business days
    ❌ No
    ❌ No
    ⚠️ Limited
    ❌ No
    ⚠️ Partial
    ❌ No
    ⚠️ Limited
    ⚠️ Partial
    ⏳ Weeks - Months

    Frequently Asked Questions

    What is sales execution software?

    Sales execution software gives field sales teams one mobile app for executing routes, retail audits, order capture and follow-ups, plus a back-office dashboard for managers to see who did what at every stop. It replaces the spreadsheets, WhatsApp chats and end-of-week debriefs that hide what reps actually do.

    Is SimplyDepo a sales and operations execution software platform?

    Yes. SimplyDepo handles the execution side of sales and operations: route planning, in-store visits, order capture, retail audits and back-office reconciliation, all in one connected system. For distribution and CPG teams, it bridges what sales plans say should happen and what actually happens in the field.

    Does SimplyDepo work as sales team retail execution software?

    Yes. SimplyDepo includes shelf audits, planogram compliance, camera-only photo capture, GPS-verified check-ins and structured visit forms, the full retail execution stack, on the same app reps use for order capture and lead follow-ups.

    How does SimplyDepo give managers visibility into field execution?

    The live activity feed shows every check-in, photo, form submission and order as it happens. Managers filter by rep, territory, account or stage to see who is on track, who is behind and who needs help.

    Can sales execution software work offline in stores and on the route?

    Yes. SimplyDepo captures visits, photos, audits, signatures and orders offline. Everything syncs the moment the rep is back in range, so nothing from a basement stockroom or a rural strip mall is lost.

    How is SimplyDepo's sales execution software different from Repsly or GoSpotCheck?

    Repsly and GoSpotCheck are built for retail execution alone, shelf audits, photos, compliance. SimplyDepo combines retail execution with order capture, route management, B2B portal sales and QuickBooks Online sync, so the same app runs the full sales execution flow, not just the audit layer. Teams using Repsly often add a separate order tool; SimplyDepo replaces both with one app.

    Boost Sales.
    Cut Manual Work.

    See every visit, every photo and every order land in real time from one platform built for sales execution.

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    • +15h

      Save weekly
      per rep

    • 93%

      Increase
      buyer retention

    • 24%

      Increase
      in retail sales

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