Summary: Empire Snack Distributors replaced manual order re-entry, spreadsheet-based tracking, and a $15K–$18K/year software stack with SimplyDepo — cutting order processing from 12+ hours to minutes, improving order accuracy with real-time inventory visibility, and reducing software costs by 50%. The team adopted the platform with minimal training and now manages all customer accounts, orders, and QuickBooks syncing from one mobile app.
Why Empire Snack Distributors Chose SimplyDepo
- Real-time order processing and inventory visibility
- Easy for reps to adopt with minimal training
- More affordable than alternatives without sacrificing features
- Improved communication between reps and warehouse
Company Overview
Empire Snack Distributors supplies snack products to retailers across New York, including independent grocers, convenience stores, and specialty markets.
The team previously relied on spreadsheets, texts, and calls to manage orders — but these manual processes slowed fulfillment and created frequent stockouts. Other software tools they tested were either too rigid, too complex, or too expensive for a mid-sized food distributor. They needed a platform that was intuitive, cost-effective, and integrated with QuickBooks.
The Challenge
Before SimplyDepo, Empire Snack Distributors faced:
- Manual orders re-entered into QuickBooks — delaying fulfillment by up to 12 hours per cycle, with no automated order management workflow
- No real-time inventory visibility — leading to stockouts and missed sales across retail accounts
- Sales reps resistant to clunky software — previous tools had no offline support and required extensive training
- Competitor platforms costing $15K–$18K per year — out of reach for a mid-sized distributor that needed affordable distribution management software
The Solution
SimplyDepo gave Empire Snack Distributors a mobile-first, easy-to-use order management platform that transformed their operations.
- Instant Order Processing — Orders placed in real time during store visits, synced with warehouse and QuickBooks in minutes — no more manual re-entry
- Real-Time Inventory Updates — Accurate stock visibility for both field sales reps and warehouse staff, reducing stockouts
- User-Friendly Design — Fast onboarding and adoption with minimal training, supported by a dedicated account manager
- Cost-Effective — Thousands saved annually compared to competitor platforms, with simple monthly pricing and no annual contracts
The Results
Since adopting SimplyDepo, Empire Snack Distributors has improved both rep productivity and operational efficiency. Key performance improvements include:
- 12 hrs
Faster order processing time
- 3x
More efficient customer management
- 50%
Cost savings
Summary Metrics
| KPI | Before SimplyDepo | After SimplyDepo |
|---|---|---|
| Order processing time | 12+ hours per cycle | Real time, within minutes |
| Inventory visibility | None, frequent stockouts | Real-time updates, fewer errors |
| Sales rep adoption | Low, tools too complex | High, intuative mobile app |
| Software cost | $15K-18K per year | 50% lower with SimplyDepo |
Why It Works
SimplyDepo works for Empire Snack Distributors because it was built specifically for wholesale distributors — not retrofitted from an enterprise ERP or generic CRM.
By removing manual bottlenecks from order processing and connecting orders, inventory, and accounting in one platform, the team achieved higher accuracy, faster workflows, and better customer relationships.
“Now we’ve cut order processing time in half, improved communication with our customers, and saved thousands comparedhttps://simplydepo.com/distribution-management-software/ to other software solutions. SimplyDepo has been a game changer.”
— Sal Burriesci, President at Empire Snack Distributors
What’s Next
Empire Snack Distributors is now exploring SimplyDepo’s B2B eCommerce platform for customer self-ordering and invoicing — adding another layer of automation and efficiency as they grow their retail footprint across New York.
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