CATALOG MANAGEMENT SOFTWARE

Sell more with dynamic catalogs

CPG brands and wholesale distributors keep products, images, price lists and live availability all in one place. Sell from your branded catalog in the field or via online portal.

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Two mobile app screens displayed side by side: the left screen features a detailed customer profile for Sunset Deli Williamsburg, complete with contact information; the right screen presents an organized table of customer data, showcasing columns for names, groups, types, and status tabs. Both interfaces have a sleek and modern design.

Trusted by wholesale distributors and CPG brands

Gotham
Brickyard
Brooklyn Best
Tenace Distributing
Winneram
88 Acres

Turn data into more orders

SimplyDepo keeps the catalog, the price list and the order in one system, so the price a rep quotes at the shelf is what a buyer sees in the portal.

Store Execution
A smartphone screen shows a detailed new order page for Green Harbor Market, highlighting item information. A pop-up message confirms the order is validated and lists the total price of $364.74 for three items. Navigation icons for the shopping app appear at the bottom of the screen.

CATALOG MANAGEMENT

One product record everyone works from

  • Product photos and details

    Photos, descriptions, case packs and unit sizes sit on one product record.

  • Live availability by SKU

    Reps and buyers see current stock before the order is written, not after.

  • Bulk updates in one pass

    Change a price or description once and reps and buyers see it instantly.

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Route Optimization
Sales Optimization

PRICING AND ASSORTMENTS

Every account sees its own price list

  • Customer-specific pricing

    Each account opens the catalog and sees the pricing agreed with them.

  • Custom catalogs per account

    Show every buyer the products they actually carry, and nothing else.

  • Multi-brand product lines

    Reps carry catalogs from dozens of vendors without switching systems.

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Delivery Invoicing
Delivery Invoicing

B2B CATALOG ORDERING

Your catalog sells with or without signal

  • Catalog in the rep app

    Reps browse, search and build orders from the full catalog on their phone.

  • Works offline in store

    Orders written in a basement stockroom sync as soon as signal returns.

  • Self-service buyer portal

    Buyers reorder from their own catalog at any hour without calling a rep.

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From spreadsheet to live catalog

1

Import your product list

Bring products, images, case packs and prices in from a spreadsheet or from QuickBooks Online.

2

Set pricing per account

Assign the price list and the product assortment each customer or sales channel is allowed to see.

3

Reps and buyers order

The same catalog opens in the rep app and in the buyer portal, ready to take orders that week.

See SimplyDepo running your own catalog

Bring a product list to the demo and we will show you the catalog your reps would sell from.

30-day free trial
No minimum users
Free team training
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SimplyDepo awards

Customer results

Distributors and brands use SimplyDepo to simplify sales, orders, routes and retail execution. See results they achieve.

  • From day one, every store visit, task and photo was captured in one place. It has become essential for managing retail execution day to day.

    Smiling bearded man with short hair in a blue shirt stands against a vibrant yellow background, ideal for featured front page images.

    Darien Brown

    National Retail Manager, 88 Acres

    Read case study

    • +10 hrs

      Saved weekly per sales rep

    • +30%

      Increase in reordering volume

    88 Acres snacks—Dark Chocolate Sunflower Seed Butter, Cinnamon Maple, and Dark Chocolate Sea Salt Bars—on a yellow backdrop.

  • With SimplyDepo, manual reporting and QuickBooks reconciliation disappeared. Reporting is now 3x faster and order accuracy climbed to 95%+

    Smiling man with short, light reddish-blond hair in a gray collared shirt stands before a beige background, representing Field Sales Software.

    Trent Moffat

    Founder at Gotham DSD

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    • 3X

      Order accuracy improvement

    • 95%

      Increase in reordering volume

    A cheerful delivery worker with glasses and a cap holds a tablet and package, while another moves boxes. GOTHAM DIRECT STORE DELIVERY text appears.

  • With SimplyDepo, manual reconciliation disappeared. Orders now process three times faster and order accuracy exceeds 95 percent.

    Smiling woman with straight, shoulder-length brown hair in a reddish-brown top, foregrounded with others blurred behind her.

    Laura Mendez

    Operational Manager

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    A fully stocked supermarket aisle with blurred shelves, featuring the Tenace Distributing logo and two playing cards (10, Ace of clubs).

  • With SimplyDepo, the team saved 40+ hours weekly across reps and achieved 120% more efficient routes.

    Happy man with short, dark hair in a light green jacket stands smiling against a solid green background, radiating positive energy.

    Tim Sher

    Vice President, HC Foods

    Read case study

    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    Centered against a blurred grocery store aisle, the HC Foods logo stands out in blue and red amid shelves of assorted products.
    INTEGRATIONS

    Your catalog stays in sync

    Sync accounting, ERP, eCommerce and logistics systems through 100+ native integrations or build your own with our Open API.

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    100+ INTEGRATIONS · OPEN API
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    Catalog management software built for wholesale

    Product information platforms publish accurate product data. SimplyDepo runs the catalog and the orders it produces, in one system for wholesale teams.
    Centralized product catalog
    Customer-specific price lists
    Order capture from the catalog
    Catalog in a rep's mobile app
    Offline catalog access
    Self-service buyer portal
    Native QuickBooks Online sync
    Published starting price
    Time to first order
    ✅ Built-in
    ✅ Built-in
    ✅ Native
    ✅ Native
    ✅ Yes
    ✅ Included
    ✅ Two-way
    ✅ $69/rep/month
    ✅ 3-5 business days
    ✅ Built-in
    ⚠️ Varies
    ❌ Not included
    ❌ No
    ❌ No
    ⚠️ Add-on
    ⚠️ Varies
    ❌ Quote-based
    ⏳ Weeks to months

    Everything you need to know

    What is catalog management software?

    Catalog management software keeps every product a company sells in one place: descriptions, photos, case packs, price lists and current availability. In wholesale and CPG, that catalog is what sales reps quote from in the field and what retail buyers order from online, so accuracy directly affects order value.

    How is catalog management software different from a PIM?

    A product information platform stores and publishes product data to other systems. SimplyDepo holds the catalog and takes the order from it, so a rep at the shelf and a buyer in the portal work from the same prices, pack sizes and availability.

    Can each customer see their own pricing and catalog?

    Yes. Every account can be assigned its own price list and its own product assortment, so a buyer only sees the items they carry at the pricing agreed with them. Reps see the same thing when they open that account in the field.

    How many SKUs and vendors can it handle?

    Distributors run large multi-vendor catalogs on SimplyDepo. Winneram International manages 30+ vendors and hundreds of SKUs in one system while covering 120 accounts per rep. Product search and account pricing stay in place as the catalog grows.

    Does the catalog work offline in stores?

    Yes. The rep app is offline-first, so the full catalog, pricing and order entry keep working in a basement stockroom or a dead zone. Orders and edits sync automatically as soon as the connection returns.

    How do products and prices get into SimplyDepo?

    Products, images, case packs and prices import from a spreadsheet, or sync from QuickBooks Online. Migration and free team training are included, and most teams are live in five days or less with a dedicated account manager on the rollout.

    What does catalog management software cost?

    SimplyDepo starts at $69 per rep per month billed annually, or $89 per rep per month billed monthly, with no minimum users, no setup fees and no multi-year contract. A 30-day free trial and free team training are included.

    How long until reps are actually using it?

    Reps are usually working in it within the first week. One app holds the catalog, account pricing and order entry, so the screen a rep uses to look up a product is the same one that writes the order, which keeps it in daily use.

    Does SimplyDepo include AI features?

    Simply AI is available as a Beta add-on at $19 per rep per month. It covers route and visit recommendations, rep performance insights, shelf and compliance anomaly detection, and demand forecasting. The core catalog, pricing and ordering features do not require it.

    Boost Sales.
    Cut Manual Work.

    Map every territory, route every rep and track every visit from one platform built for distribution sales teams.

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    • +15h

      Save weekly
      per rep

    • 93%

      Increase
      buyer retention

    • 24%

      Increase
      in retail sales

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