Company overview
Improvia is a US-based healthcare brand specializing in washable, reusable underpads designed specifically for professional medical and long-term care environments.
Their products are used across:
- Independent and regional pharmacies
- Durable Medical Equipment (DME) providers
- Nursing homes and assisted living facilities
- Hospitals and healthcare institutions
By replacing disposable underpads with durable, reusable alternatives, Improvia helps healthcare providers:
- Reduce operational waste
- Lower recurring supply costs
- Maintain high hygiene standards
- Improve sustainability compliance
As demand from institutional partners increased, Improvia expanded beyond direct-to-consumer into structured B2B distribution, requiring a scalable and professional distribution management software to support field sales, routing, orders, and invoicing.
The Challenge: Growing B2B Sales Without a System
When Improvia began expanding into B2B healthcare distribution, there was no dedicated sales system in place.
Field activity relied on:
- Manual Google Maps searches (“pharmacy near me”)
- Fragmented spreadsheets
- No structured territory planning
- No centralized visit history or task tracking
As the number of healthcare accounts grew across multiple ZIP codes, manual tools became a bottleneck. Without structured routing and account management, scaling efficiently was not possible.
Why SimplyDepo
After evaluating multiple options, Improvia selected SimplyDepo as their core healthcare sales software, recognizing that routing alone was only one part of a complete B2B sales operation.
SimplyDepo offered:
- Prospect discovery by ZIP code
- Smart route optimization
- Account-level pricing control
- Order and invoice management
- Sales performance dashboards
- QuickBooks integration
Instead of adding another tool, Improvia built its entire B2B sales infrastructure on one platform.
The Solution: One Platform for the Entire B2B Sales Process
With SimplyDepo, Improvia centralized all field sales operations into one system.
Prospect Discovery & Smart Routing
- Search for pharmacies, DMEs, and healthcare facilities by location and ZIP code
- Convert search results into optimized daily routes
- Seamless Google Maps integration for navigation
Account Management in the Field
- Open each account directly from the route
- Take visit notes and create follow-up tasks
- Convert prospects into active customers during visits
Orders, Pricing & Invoicing
- Create orders directly from customer profiles
- Set custom pricing per customer
- Send invoices from the same platform
- Integrate with QuickBooks and Google tools
Sales Visibility & Control
- Dashboard showing monthly sales performance
- Centralized overview of all B2B activity
- One source of truth for field sales data
The Impact: More Visits, Less Driving, Better Focus
Improvia didn’t migrate from an outdated system – they built their B2B infrastructure correctly from day one.
Results included:
- Up to 4× less time spent driving
- Structured management of 150+ healthcare account
- Faster prospect-to-customer conversion
- One platform replacing multiple disconnected tools
- Clear visibility into daily and monthly sales activity
Instead of reacting to growth, Improvia built a scalable system early – allowing expansion without operational chaos.
What the Sales Team Says
“We initially came to SimplyDepo just looking for a route planner. But once we started using it, we realized it’s much bigger than that. I can find prospects, build routes, visit accounts, create orders, send invoices, and track my sales – all in one place.
SimplyDepo completely changed how we manage our B2B sales.”Chaim Stern, Sales Manager at Improvia
More Than Software – A True Partnership
Beyond functionality, Improvia highlighted the direct collaboration with the SimplyDepo team as a major advantage.
Feature requests didn’t disappear into a backlog. Instead, they became real improvements, including:
- ZIP-code-based prospect search
- Flexible customer-level pricing
For a growing business, having access to a responsive product team made a meaningful difference.
