Your sales reps are on the road every day. But how much of that time is actually moving deals forward?
According to Salesforce’s State of Sales report, reps spend just 40% of their time on selling activities. The rest goes to admin work and preparation. For field sales teams, travel compounds the problem. Without a structured system for planning routes, reps waste hours zigzagging across territories and scrambling to fill gaps when appointments fall through.
Sales rep route planner software fixes that. The right tool builds optimized multi-stop routes, surfaces high-priority accounts on a map, adjusts in real time when plans change, and gives managers full visibility into what’s happening in the field.
In this guide, we’ll cover the five best sales rep route planner tools available today. Find out what separates a basic routing app from a complete field sales platform, and how to choose the right fit for your team.
💡 Key Takeaways
- SimplyDepo is best for B2B field sales teams in CPG, distribution, and wholesale that need route planning, order management, and retail execution connected in one platform
- Badger Maps is suitable for outside sales reps and teams looking for a dedicated, mobile-first route planner with deep CRM integration
- SPOTIO suits field sales teams of five or more managing high-volume territory coverage across B2B or B2C markets
- RepMove works well for individual outside sales reps and small field teams that need a clean, affordable mobile-first tool for route planning, note-taking, and account management
- Repsly is useful for CPG brands, F&B companies, and retail service providers whose field teams need to manage in-store execution alongside route planning
Why Route Planning Software Beats Manual Planning
Manual route planning feels manageable when a rep has a dozen accounts and a rough idea of the territory. However, it stops working the moment the team scales or territories expand.
The core problem is that manual planning optimizes for familiarity rather than efficiency.
Reps sequence visits based on habit: who they know, which areas feel comfortable, rather than geography, account priority, or time windows.
The result is high-value accounts getting squeezed out of the schedule and no real visibility for managers until the day is already over.
Route planning software attacks this directly. Instead of a rep sequencing stops from memory, the software factors in real-time traffic, account priority, visit duration, and territory boundaries to automatically generate the most efficient path.
When a meeting is canceled, the route rebuilds in seconds. If a manager needs field visibility, the data is already there.
The shift also changes how reps use recovered time. Fewer hours behind the wheel means more stops per day and more face time with customers.
What Are the Top Sales Rep Route Planner Software for Smarter Territory Coverage?
| Category | SimplyDepo | Badger Maps | SPOTIO | RepMove | Repsly |
| Best For | B2B field sales teams in CPG, distribution, and wholesale that need route planning, order management, and retail execution in one platform | Outside sales reps and teams wanting a dedicated mobile-first route planner with deep CRM integration | Field sales teams of 5+ managing high-volume territory coverage across B2B or B2C markets | Individual outside sales reps and small field teams seeking an affordable mobile-first tool for route planning, note-taking, and account management | CPG brands, F&B companies, and retail service providers who need to manage in-store execution alongside route planning |
| Key Features | Multi-stop route optimization, visit prioritization, offline-first mobile app, built-in order management, real-time manager dashboards | Map-based account visualization, built-in lead generation, multi-stop route optimization up to 120 stops, two-way CRM integration | Route optimization up to 150 stops, Lasso territory selection tool, location-verified check-ins, real-time rep tracking, territory management | Multi-stop route optimization, voice-to-text note tracking, AI-powered follow-up workflows, mobile CRM, territory management | Daily route optimization with GPS check-ins, customizable in-store forms, AI image recognition for shelf audits, built-in order management |
| Limitations | Slight learning curve for teams switching from manual processes | No built-in order management or retail execution; territory management and lead routing are paid add-ons; advanced features are Enterprise-only | No free trial; 5-user minimum makes it unsuitable for individuals or very small teams | No built-in order management or retail execution; two-way CRM integrations gated behind the Accelerate plan; territory management requires at least the Sales Pro plan | No free trial; form submissions cannot be reassigned if a rep checks into the wrong location |
| Pricing | 30-day free trial, no credit card required | From $58/user/month (Business). From $95/user/month (Enterprise). 14-day free trial available | Custom pricing | From $16.67/user/month (Flex). From $54/user/month (Sales Pro). From $80/user/month (Accelerate). Free trial available | Custom pricing |
1. SimplyDepo
Best for: B2B field sales teams in CPG, distribution, and wholesale who need sales route planning, order management, and retail execution in one platform
SimplyDepo’s route planning software is built for B2B field teams that need more than just optimized drive time.
The platform caters to CPG brands, distributors, wholesalers, and merchandisers managing high-volume field operations. It unifies route planning, field sales, order management, retail execution, and distribution into a single platform. Thanks to this, sales reps can finally replace the fragmented stack of CRM tools, mapping apps, and spreadsheets.
SimplyDepo’s key features
Route optimization and execution
SimplyDepo’s route planning engine lets managers build optimized multi-stop routes, assign visits to reps, and monitor execution in real time. Routes are built around account priority, territory boundaries, visit history, and sales performance data, not just geographic proximity.
Reps follow a structured daily plan from their mobile device, with the ability to adjust stops and sync updates on the fly, online or offline.
Visit prioritization
Rather than treating all accounts equally, SimplyDepo uses data-driven signals like sales performance, visit frequency, order history, and growth potential to surface the highest-impact stops on any given route.
Reps always know which accounts deserve priority attention and which can be deprioritized without revenue risk.
Mobile-first with full offline support
The SimplyDepo mobile app is central to how SimplyDepo works in the field. Reps can navigate routes, capture orders, log visit activity, take shelf photos, and complete audit tasks from the same interface.
Most importantly, everything works offline and syncs automatically once connectivity is restored.
Built-in order management
Unlike standalone route planners that stop at navigation, SimplyDepo connects routing directly to B2B order management.
Reps can place orders, access customer-specific pricing, and track order history from the same app they use to plan their day. It eliminates the need to switch between systems mid-visit and reduces errors that come from manual data entry.
Manager visibility and analytics
Managers get a real-time view of field activity across routes, territories, and accounts, without relying on end-of-day check-ins or manual reports. Live dashboards show visit completion, order performance, rep activity, and territory coverage in one place.
Also, SimplyDepo integrates with QuickBooks, ShipStation, Shopify, HubSpot, and Stripe, keeping field data in sync with back-office operations.
SimplyDepo’s pros
- Onboarding takes 2 to 3 days regardless of team size, so reps are in the field with a working system quickly
- Built-in photo capture, GPS tracking, and time-stamped visit logs mean reps can document every stop without switching to a separate tool
- Free data migration included, so existing customer and account data moves across without manual re-entry
- The platform scales with your business. Modular add-ons cover AI forecasting, custom dashboards, and a branded B2B storefront
SimplyDepo’s cons
- There’s a slight learning curve for teams switching from manual processes
SimplyDepo’s pricing
Get a 30-day free trial of the entire SimplyDepo platform.
💡 How SimplyDepo Supports Businesses Like Yours
The numbers tell the story. After switching to SimplyDepo:
- GNGR Labs freed up 15 hours per rep per week and doubled in-store sales
- 88 Acres grew wholesale reordering by 30% and saved 10+ hours per rep
- Tenace cut order corrections by 70% and made rep workflows 3 times faster
None of these outcomes came from better routing alone. Rather they came from having one platform that connects every part of field sales, from the first planned stop to the final order placed.
2. Badger Maps
Best for: Outside sales reps and teams who want a dedicated mobile-first route planner with deep CRM integration
Badger Maps takes the CRM data your team already pays for and puts it on an interactive map. Reps can see their accounts geographically, build optimized routes to the right opportunities, and log visit activity without ever opening a laptop.
It doesn’t offer an order management system or a retail execution platform. Instead, it solely focuses on helping outside sales reps plan smarter days and spend more time in front of customers.
Badger Maps’ key features
- Multi-stop route optimization with up to 120 stops, saveable routes, and live traffic via Google Maps, Waze, and Apple Maps
- Map-based account visualization with custom colorization and filtering by deal stage, business type, or any custom field
- Built-in lead generation that surfaces nearby businesses on the map, with direct conversion to CRM records
Badger Maps’ pros
- Two-way, real-time CRM integration with Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, and Pipedrive
- Mobile-first design is rep-friendly; adoption tends to be high because the map interface is intuitive
- Automated mileage tracking, talk-to-text notes, follow-up reminders, and customizable check-in forms
Badger Maps’ cons
- No built-in order management or retail execution
- Territory management and lead routing are sold as separate add-ons
- Advanced features like conditional forms, location-verified check-ins, and deeper CRM customization are Enterprise-only
Badger Maps’ pricing
Business plan from $58/user/month. Enterprise from $95/user/month. 14-day free trial available.
3. SPOTIO
Best for: Field sales teams of 5 or more managing high-volume territory coverage across B2B or B2C markets
SPOTIO is a field sales engagement platform built around the idea that routing and territory strategy should work together.
Where some tools optimize the path between stops, SPOTIO also determines which stops are worth making in the first place. The result is a platform that suits teams managing high-volume field activity across defined territories. It’s particularly useful for B2B and B2C industries like distribution, telecom, construction, and home services.
SPOTIO’s key features
- Multi-stop dynamic route optimization with up to 150 stops, plus an exclusive Lasso tool that lets reps draw a selection area on the map to instantly build a route from grouped prospects
- CRM-connected color-coding engine that prioritizes map pins by deal stage, last contact result, or custom criteria, turning the route into a live sales strategy
- Territory creation, management, and rep assignment with territory hierarchies and permissions for manager-level oversight
- Location-verified activity tracking with one-tap visit logging, automated mileage tracking, and real-time rep visibility for managers
- Integrations with Salesforce, HubSpot, SAP, Oracle, and Google and Outlook calendars, with routes auto-syncing scheduled appointments as fixed stops
SPOTIO’s pros
- The Lasso tool is useful for reps working dense territories
- Strong manager-side visibility; location-verified check-ins and real-time dashboards make coaching on territory coverage concrete rather than anecdotal
- Serves both B2B and B2C field sales models with separate plan structures tailored to each
SPOTIO’s cons
- No free trial
- Minimum team size of 5 users makes it unsuitable for individual reps or very small operations
SPOTIO’s pricing
Custom pricing
4. RepMove
Best for: Individual outside sales reps and small field sales teams who need a clean, affordable mobile-first platform for route planning, note-taking, and account management
RepMove is the route planner for reps who want their tools to stay out of the way and just work.
Routes planned, notes logged, follow-ups handled, accounts organized: it covers the full outside sales workflow without the overhead of enterprise features. The tool is quick to set up, and the price makes sense for individuals and small teams alike.
RepMove’s key features
- Multi-stop route optimization with the ability to build routes directly from the CRM list view or by drawing on the map, plus route templates and recurring routes on higher plans
- Voice-to-text note tracking tied to individual accounts, with AI-powered workflows that convert visit notes into follow-up emails and tasks automatically
- Mobile CRM with real-time sync to the web-based desktop platform, covering contacts, accounts, activity history, tagging, and pipeline management
- Territory management with automated assignment rules based on tags, categories, zip codes, and states; available on Sales Pro and above
RepMove’s pros
- The affordable entry-level plan makes it an accessible option for individual reps or very small teams with a tight budget
- AI-powered note-to-follow-up workflow is useful for reps who struggle to keep up with post-visit admin
- Integrations with ERPs and CRMs via one-way connections on Sales Pro and two-way integrations on the Accelerate plan
RepMove’s cons
- No built-in order management, retail execution, or shelf-level data capture. It’s better suited to relationship-focused field sales than distribution or CPG operations, which pushes users to look for RepMove alternatives
- Two-way integrations are gated behind the Accelerate plan (11+ users), which limits CRM sync flexibility for smaller teams
- Territory management and web-based CRM require at least the Sales Pro plan; the entry Flex tier is mobile-only
RepMove’s pricing
Flex from $16.67/user/month, Sales Pro from $54/user/month, Accelerate from $80/user/month. Free trial available.
Also Read: AI Route Planning for Field Sales: How Smart Algorithms Cut Drive Time and Increase Revenue
5. Repsly
Best for: CPG brands, F&B companies, and retail service providers whose field teams need to manage in-store execution alongside route planning
Repsly is designed for CPG brands and merchandising teams that need real-time visibility into what is happening at the shelf level. It helps reps plan daily routes using sales velocity and historical store data, then check in, run audits, capture photos, verify promotion compliance, and log orders from the mobile app.
Managers get a live view of field activity across their entire retail footprint without waiting for end-of-day reports.
Repsly’s key features
- Daily route optimization with GPS-verified check-ins, automatic time and mileage logging, and visit scheduling with assigned tasks and priority alerts
- Customizable forms for in-store data collection with photo capture built into every visit
- AI image recognition (ShelfScan) analyzes shelf photos for SKU-level accuracy, and planogram compliance; available as an add-on
- Product catalog with custom price lists, order placement, and returns management directly from the mobile app
Repsly’s pros
- Insights Dashboards link field execution data to sales outcomes across stores and reps
- Strong manager visibility into what’s actually happening at the store level, not just what reps report
- Scales well for both internal field teams and third-party retail service providers via the Flex plan
Repsly’s cons
- No free trial
- If a rep checks into the wrong location, form submissions cannot be reassigned to the correct store, which creates avoidable reporting errors
Repsly’s pricing
Custom pricing
Common Mistakes Teams Make When Choosing Route Planning Software and How to Fix Them
Picking a route planner sounds easy until you’re six months in and your reps still aren’t using it. Most bad software decisions in this category come down to a handful of recurring mistakes, and, unfortunately, they tend to be expensive.
| Mistake | How to fix it |
| Choosing a basic routing tool when you need a field sales platform | Map your full field workflow before evaluating any tool. If reps need to log orders, capture visit data, or sync with a CRM, a standalone routing app won’t cut it. Look for platforms where routing is connected to the rest of the field sales process. |
| Optimizing for price instead of fit | Calculate the total cost of ownership, not just the per-seat price. List the features your team actually needs, and check which are included and which cost extra. A cheaper base plan with multiple add-ons can easily cost more than a more complete platform. |
| Ignoring adoption risk | Run a trial with actual field reps. Pay attention to how fast reps can log a visit, update a note, or rebuild a route mid-day. If the mobile experience is frustrating in a trial, it will be abandoned in the field. |
| Treating routing as separate from territory strategy | Choose a platform where territory management and route optimization live in the same system. Routes should reflect territory boundaries, account priority, and visit frequency rules, not just the fastest path between stops. |
| Buying for today’s team size, not tomorrow’s | Ask vendors directly how pricing scales, how territory rebalancing works at larger team sizes, and what the reporting infrastructure looks like for managers overseeing 20-plus reps. The answers will tell you whether the platform grows with you or against you. |
Ready to Plan Smarter Routes?
The best route planner is the one your reps will actually use. But for most B2B field sales teams, that bar is higher than it looks.
Routing alone solves one problem. CPG, distribution, and wholesale teams need routing that connects to order management, territory visibility, real-time oversight, and data that becomes more valuable over time. Juggling separate tools to cover those gaps is a problem worth fixing before anything else.
The right platform gets reps to the right accounts faster and gives everyone from the road to headquarters a clearer picture of what’s working and where revenue is being left behind. And that’s where SimplyDepo stands out. Book a personalized demo with SimplyDepo and see how you can optimize sales route planning along with your entire field sales workflow.
FAQs on Sales Rep Route Planner Software for Smarter Territory Coverage
What is a sales rep route planner?
A sales rep route planner is software that helps field reps build optimized routes across multiple stops, prioritize customer visits, and maximize selling time on the road. Where Google Maps gives you turn-by-turn navigation between two points, a dedicated sales route planner factors in CRM data, account priority, traffic patterns, and appointment windows to generate the most efficient path through a territory. The result is fewer miles driven, more customers visited, and significantly less time spent on manual planning. Platforms like SimplyDepo go further by connecting route planning to order management and field execution, so reps aren’t just reaching the right accounts, they’re equipped to do something meaningful at every stop.
How is sales rep route planner software different from basic route optimization tools?
Sales rep route planner software is a system built around how field reps actually work. Beyond finding the most efficient route between multiple locations, the best route planning software surfaces hot leads nearby when a meeting cancels, flags accounts overdue for a visit, and syncs with CRM data so reps walk into every stop with full context. Basic routing tools like Google Maps or standalone route planners handle navigation. Whereas a purpose-built sales route planner app handles the entire field sales workflow, from building routes in the morning to logging smart follow-ups after the last call.
What features should sales managers look for in a route planner?
The key features worth evaluating are multi-stop route optimization, territory management, CRM integration, offline mobile access, and real-time visibility into rep activity. Sales leaders should also look at whether the tool integrates seamlessly with their existing systems, and whether it supports location intelligence for territory optimization. For outside sales teams managing large territories, the ability to plan routes that reflect account priority and visit frequency rules are more important than raw routing capabilities alone. SimplyDepo covers all of this in one platform, adding built-in order management and retail execution for teams that need more than a route planner.
Can route planning software work for both small outside sales teams and large field operations?
Yes, though the right fit depends on team size and workflow complexity. Individual reps and small outside sales teams often need a lightweight sales route planner app that is quick to set up and easy to use daily. Larger field sales teams managing multiple territories need more: territory management, sales data reporting across reps, manager dashboards, and integrations that connect field activity to broader business goals. SimplyDepo is built for that scale, unifying route planning, order management, and retail execution in one platform so new reps onboard quickly and sales leaders get full visibility without stitching together separate tools.
How does route planning software help outside sales teams close more deals?
Time is the constraint. The average sales rep spends a significant portion of their day on travel and admin rather than closing deals. Sales route planning reduces that overhead by building the most efficient path through a territory, cutting travel costs, and freeing up time for additional customer visits and more appointments per day. When reps spend less time behind the wheel and more time in front of customers, pipeline activity increases. Tools with mobile CRM capabilities compound that further by allowing teams to log sales calls, capture notes, and action follow-ups in real time rather than after hours.
Every missed visit is a missed reorder.
Every missed visit is a missed reorder.
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